Senior B2b Demand Generation Manager

Drive qualified pipeline for Workleap’s AI agent using paid acquisition and conversion marketing in a remote role with Montreal office access. Own budget decisions and website performance while targeting buyers across the United States and English Canada.As Senior Demand Generation Manager, you will lead growth for Workleap’s newly launched AI agent for managers. You will manage paid and SEO agencies, develop inbound and outbound programs, and improve conversion across the B2B website. The role reports to the Head of Marketing and partners with content, RevOps, and Sales.Key Responsibilities:
Own funnel analysis and identify pipeline improvementsDirect paid agency testing and budget allocationBuild and test outbound programs alongside inboundGuide SEO and AI search visibility initiativesImprove website conversion through continuous testingRequirements:
Five or more years in B2B SaaS growth marketingExperience managing paid budgets above $50,000 monthlyDemonstrated inbound pipeline growth and outbound testingAgency management and conversion optimization experienceEnglish fluency and experience with GA4 or HubSpotApply paid media, SEO, funnel analytics, and conversion expertise to grow qualified pipeline for Workleap’s AI agent.
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