AVP, Marketing, Credit Cards and Enterprise Loyalty

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$155,000 - $215,000 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Canadian based role leading Enterprise Loyalty, Credit Cards Loyalty and Account Management/Customer Engagement.

Responsibilities & Accountabilities:

• Provides leadership and oversight for the development, management and execution of marketing plans, that drive business growth with TD's Proprietary Loyalty Program (TD Rewards), development of Enterprise Loyalty strategy and Marketing leadership with key Loyalty Partnership across the cards business (Air Canada, Expedia, Amazon, Starbucks, and Uber) as well as business development activities
• Owns development & management of marketing plans and associated business sponsored marketing budgets
• Works closely across Marketing Practices, leads the development, budget allocation & delivery of integrated campaigns and in so doing, is responsible for media/advertising strategies, creative delivery & performance tracking for the business (integrated campaigns include paid, owned and earned tactics).
• Partners closely with business and external partners to delivery on business OKR's
• Provides oversite to strategy kickoffs within marketing (target, offer, timelines, budget) in compliance with Marketing process and governance control requirements
• Applies the Brand to all aspects of marketing and is the key resource for the business on the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience
• Develop marketing talent that are enterprise assets for the organization

Skills, Education & Experience:

• 10+ years of Marketing experience, with deep knowledge of marketing/brand strategies, digital marketing and a demonstrated ability to apply them. Able to manage and coach through; budget, project management, creating integrated campaigns, developing marketing strategies and plans, results reporting, analysis and problem solving.
• Live the TD Way
• Experience in Marketing Agile ways of working
• Strong strategic skills to translate business objectives into marketing strategy.
• Strong ability to design, execute and deliver leading marketing communication
• Data and analytically focused and digital acumen
• Financial acumen (understanding marketing outcomes driving P&Ls)
• Strong stakeholder management, communication and influencing skills
• Ability to recognize and build talent, Empowering coach
• Agility in a time of great change
• Building common purpose
• Resilient and versatile
• Enterprise thinking

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet