Audience Analytics Planning Director

Turn audience emotions, behaviors, and data into actionable strategies as PHd’s Planning Associate Director. Work from Omnicom offices at least three days weekly.This planning leadership role focuses on consumer insights, audience solutions, and measurement across client businesses. You will use proprietary research and complex audience data to identify connection opportunities and guide media, content, and social marketing. Strategic thinking and analytics are equally central.Key Responsibilities:
Unearth consumer behaviors and insights for target audiencesIdentify connection opportunities from audience emotions and behaviorsDiscuss KPIs, attribution, incrementality, testing, and optimizationMove measurement discussions toward effectiveness and business outcomesOrchestrate specialists and junior account staffRequirements:
Quantitative and qualitative research experienceExperience with large, complex audience dataFamiliarity with multi-channel measurement and attributionUnderstanding of first, second, and third-party data solutionsBachelor’s degree;
MBA or related degree preferableBring audience research, measurement orientation, and data expertise to PHd’s client-focused planning and analytics work.
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