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Strategic Marketing Lead for Rare Diseases

UCB

Make a significant impact for patients through marketing leadership at UCB in Oakville, ON. This role focuses on strategic planning for rare disease treatments, especially for generalized Myasthenia Gravis.
As the Rare Disease Marketing Solutions Lead, you will create and execute integrated strategies aimed at positioning UCB’s product portfolio effectively within the Canadian market. Your collaborations with diverse teams will enable impactful initiatives that elevate patient engagement and brand recognition. You will also guide the development of high-quality marketing programs aligned with overall business goals.
Key Responsibilities:
• Set financial and patient ambitions for rare assets
• Create integrated marketing plans that maximize value
• Develop execution strategies aligned with brand goals
• Lead insights generation through KOL engagement
• Monitor market performance metrics for effectiveness
Requirements:
• Bachelor’s degree in health sciences or related field
• 10+ years in the pharmaceutical field
• 5+ years in product leadership with rare diseases
• Expertise in marketing strategy execution
• Travel commitment of 15-20% required
Drive marketing excellence and improve patient lives as part of UCB's dedicated team.
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Vacancy posted 4 days ago
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