Digital Marketing Manager - Fmcg E-Commerce

About the RoleOur client, a leader in the FMCG e-commerce space, is looking for a highly skilled and innovative Digital Marketing Manager to lead their online presence and growth strategies. This is a fully remote role, allowing you to manage campaigns and teams from anywhere in South Africa. You will be responsible for developing and executing cutting-edge digital marketing initiatives, including SEO, SEM, social media, content marketing, email marketing, and performance analytics, to drive brand awareness, customer acquisition, and sales conversion for our client's diverse product range. The ideal candidate possesses a deep understanding of digital marketing best practices, e-commerce platforms, and the ability to leverage data to optimize campaign performance. Join a forward-thinking company and shape the digital future of FMCG products in a dynamic, remote-first environment.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies to drive online visibility, traffic, and sales for FMCG products.
Manage and optimize SEO, SEM, paid social media, and display advertising campaigns to achieve target KPIs.
Oversee content marketing efforts, including blog posts, social media content, and website copy, ensuring brand consistency and engagement.
Develop and execute email marketing campaigns, including lead nurturing and customer retention strategies.
Manage the company's social media presence, fostering community engagement and brand loyalty.
Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics, and provide actionable insights.
Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG e-commerce sector.
Collaborate with cross-functional teams (e.G., sales, product development, IT) to ensure integrated marketing efforts.
Manage the digital marketing budget effectively, ensuring optimal ROI.
Lead and mentor a remote digital marketing team, fostering a culture of innovation and data-driven decision-making.
Requirements
Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce and the FMCG industry.
Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
Strong analytical skills with proficiency in Google Analytics and other digital marketing analytics tools.
Experience with e-commerce platforms and online sales funnels.
Excellent understanding of A/B testing and conversion rate optimization (CRO).
Demonstrated ability to manage budgets and deliver campaigns on time and within scope.
Exceptional communication, collaboration, and leadership skills for managing remote teams.
Strategic thinker with a creative approach to problem-solving.
Experience working remotely and managing distributed teams is highly desirable.
Benefits
This is a fully remote position offering unparalleled flexibility.
Our client provides a highly competitive salary, comprehensive health benefits, retirement savings plans, and performance-based bonuses.
You will be equipped with the latest digital tools and platforms to succeed in your role from home.
Significant opportunities for professional development and career growth within a leading FMCG organization are available.
Join our client and shape the future of online retail for FMCG products, working from your preferred location anywhere in South Africa.
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