Foresters Financial Digital Acquisition Lead

Take charge of digital growth as the Digital Acquisition Lead at Foresters Financial, focusing on maximizing lead generation and optimizing conversion performance across multiple channels. This role is pivotal in driving high-quality customer engagement.
As the Digital Acquisition Lead, you will be responsible for shaping the strategy and delivery of paid acquisition efforts, ensuring alignment with overall business goals. You will collaborate with Sales, Marketing, and external partners to manage and enhance the entire digital acquisition funnel, driving sustained sales performance with data-driven insights.
Key Responsibilities:
• Manage digital acquisition strategies and performance analysis
• Define success metrics in collaboration with leadership
• Facilitate effective cross-channel campaign development
• Troubleshoot issues impacting conversion rates
• Lead agency relationships to enhance digital campaign effectiveness
Requirements:
• Bachelor's degree in Marketing, Business, or related field
• At least 7 years in digital marketing roles
• Experience with full-funnel acquisition methodologies
• Familiarity with CRM and automated marketing systems
• Proven analytical and communication skills
Shape the future of digital lead generation with strategic acumen and collaborative excellence at Foresters Financial.
#J-18808-Ljbffr