Staff Brand Designer - Consumer

Building the Future of Open FinancePayward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The teamKraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, brand design, motion design, AI video creative and web design. We turn growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, and we hold the line on brand and messaging quality on everything that ships.
The opportunityAs our Staff Brand Designer, you come to the table with a strong design vision and set the visual standard for Kraken. You design static work for launches, campaigns and always-on activity, and you make sure it looks like one brand wherever someone meets it. You can take a brief or proactive idea to a finished, approved asset set, and you're comfortable building a clean, systemized layout in Figma. If you can also model and render a hero 3D asset in Cinema 4D, that's a real bonus.
You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and ownership: you set the bar for brand quality on the team, you build systems others can work from, and you're the person colleagues come to with design questions.
What You'll Do
Design static creative for Kraken across product launches, campaigns, promotions and always-on activity.
Apply and extend the Kraken Consumer brand across surfaces, from organic social, lifecycle and web to illustration and foundational projects like key visual updates, keeping everything cohesive and recognizable without making it repetitive.
Design initiative-specific work, including a distinct look and partner-branded assets for launches, and purpose-built illustration for go-to-market and product moments.
Build scalable systems: Figma component libraries, marketing templates and modular campaign kits with localization-ready layouts, so other designers, other teams and our automated workflows can produce on-brand work quickly.
Use AI-assisted production as a core part of how the brand gets made, and know when it speeds the work up and when it doesn't.
Bring ideas to briefs rather than executing them literally. Push back with a point of view when a brief is unclear or the idea can be stronger.
Version and localize work across markets, languages and formats, with layouts that hold up under translation and market-specific requirements.
Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
Collaborate closely with our motion, web, performance and AI video designers so work travels well across formats.
Hold a high craft bar on your own work and give clear, constructive feedback on others'.
What You'll Bring
7+ years of brand and static design experience at a high-volume in-house team or agency, ideally in fintech, crypto or another regulated category (a competitor or similar company is a big plus).
A portfolio that proves it, submitted with your application. Include the brief or objective alongside the work and the result where you're able to share it. We'd like to see brand and static work, an example of work you adapted for multiple formats or markets, and an example of a system or template set that other people built from. If you have 3D work, include a piece with a short note on your process.
Expert-level Figma: components, auto layout, variables, and files that are easy to hand off and build on.
Strong layout, hierarchy, type and composition that hold up at small sizes and in multiple languages.
Hands‑on experience with AI‑assisted production tools, and good judgment about where they belong in a workflow.
Comfort working inside regulatory constraints, including layouts that accommodate risk warnings, DISCLAIMERS and market‑specific requirements without compromising the design.
Working fluency in Adobe CC (Photoshop, Illustrator, and After Effects for light motion).
Speed without sloppiness. You're comfortable with fast turnarounds, several review rounds and late changes.
A solid instinct for plain language and clear communication: value first, no hype, no jargon.
Curious about investing and crypto at a minimum, and able to make the space legible to others.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitmentPayward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job‑related skills or work‑style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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