Practice Lead, Philanthropy, Sponsorships And Experiential Marketing

Are you a strategic leader with a passion for building meaningful partnerships and creating experiences that strengthen brand reputation and community impact? This national role focuses on the Ontario, Atlantic, and Western (OAW) regions, outside of Quebec. As the Practice Leader, you will serve as the organization's subject matter expert in philanthropy, sponsorships, and experiential marketing, providing guidance and strategic direction to leaders, advisors, and internal stakeholders. In this role, you will shape and evolve the portfolio's strategic vision, drive the development of best practices, and evaluate the effectiveness and impact of partnerships and brand experiences. You will help ensure philanthropy, sponsorships, and experiential marketing remain powerful strategic levers that enhance brand visibility, engagement, reputation, and community impact. Working closely with the Quebec Practice Lead, you will align practices, governance, processes, and measurement frameworks across regions, fostering collaboration, knowledge sharing, and continuous improvement to maximize organizational results.More specifically, you will be required to:
Lead the development and execution of strategic plans, analyses, and recommendations that align philanthropy, sponsorship, and experiential marketing initiatives with organizational priorities.Identify emerging trends, innovations, and partnership opportunities to strengthen portfolio performance and community impact.Develop and enhance frameworks, tools, and decision-making criteria to support investment prioritization and strategic growth.Partner with regional leaders to align practices, governance, processes, and standards while driving continuous improvement across the function.Champion operational excellence by streamlining workflows, standardizing methodologies, and promoting innovation and knowledge sharing.Define, monitor, and evaluate performance and impact metrics, providing insights and recommendations to optimize results and return on investment.Serve as a trusted advisor and subject matter expert, supporting teams with complex partnerships, activations, negotiations, audience engagement strategies, and capability development.Build and maintain strong relationships with internal and external stakeholders while ensuring compliance with governance, risk management, legal, regulatory, and brand standards.What we offer
Competitive salary and annual bonus4 weeks of flexible vacation starting in the first yearDefined benefit pension plan that provides predictable, stable income throughout retirementGroup insurance including telemedicineReimbursement of health and wellness expenses and telework equipment* Benefits apply based on eligibility criteria. #LI-Hybrid, - #ON11-, #ON11*What you bring to the table
Bachelor's degree in Marketing, Communications, Business Administration, or in a related fieldA minimum of nine years of relevant experience in philanthropy, sponsorships, experiential marketing, partnerships, or community engagement. Please note that other combinations of qualifications and relevant experience may be consideredExperience in sponsorships, philanthropy, experiential marketing, and partnership activationExperience developing frameworks, governance models, processes, and best practicesExperience measuring and evaluating portfolio performance, impact, and return on investmentExperience influencing and collaborating across teams and stakeholders without direct authorityExperience managing complex projects and competing prioritiesExperience driving continuous improvement and innovation initiatives and promoting knowledge sharing and best practices to enhance team and organizational performanceExperience in stakeholder relationship management, communication, presentation, and facilitationExpert knowledge of governance, legal, regulatory, and reputational considerations related to philanthropy, sponsorships, and experiential marketingAvailable for travel in the Ontario region or between offices for meetingsAction oriented, Business insight, Complexity, Customer Focus, Differences, Nimble learning, Strategic mindset Equity, Diversity, Inclusion and AccessibilityDesjardins Group is the largest cooperative financial group in North America. We're the choice for over 52,000 employees and we're named one of Canada's top employers by Mediacorp and Forbes. We offer a full range of financial products and services and share our expertise in personal services, business services, wealth management, life and health insurance, and property and casualty insurance. Pursuing a career at Desjardins means being part of an organization that puts people first.At Desjardins, we believe in equity, diversity and inclusion.We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.At Desjardins, we have zero tolerance for discrimination of any kind.We believe our teams should reflect the diversity of the members, clients and communities we serve.If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know.We can provide accommodations at any stage in the recruitment process.Just ask!
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