Manager, Media Planning
Wpp
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The Manager, Media Planningworkscloselywiththe planning Director on all aspects of media planning andistheprimaryday-to-daycontactwiththe client. Workingwithcross-functionalteamstoaccessall servicesofferedbyEssenceMediacom,youwillensurethatclient objectives are met.
Assuch,youwillmaintaina highlevelofinvolvementwiththeaccountentrustedtoyou,promotingthehighestqualitymediaproductandcustomersatisfaction. Youwillalsoberesponsiblefor thedevelopmentandgrowthof more juniorteammembers,ensuringthattheyareexposedto allnecessaryfacetsof the planning process.
YOUR RESPONSIBILITIES
- Developandmaintainrelationshipswithclients andagencypartners
- Lead thedevelopmentof media plans,includingmediaanalysisto supportrecommendations
- Useresearchtools(Vividata,Commspoint, ComScore,EssenceMediacomproprietarytools, etc.) todeveloprecommendations
- Prepareandpresentmedia plans,includingobjectives,strategyandrationalebasedon data andsoundthinking
- Supervise, guide, andadvisemedia planningteammembersonday-to-dayactivities
- Delegateworkeffectivelyand guide media planningteammemberstodeliverseamlessworkto the client
- Keepabreastof all communicationswiththe planningteam,includingbuyapprovals,trackingreports,buychanges, etc.
- Ensureongoingcampaignmanagement
- Assumefinancialaccountabilityfor media byworkingwithclient andpartneragencyfinancedepartments.
- Participatein client/agencymeetings as theday-to-dayrepresentativeof the mediadepartment'sproductgroup
- Actwithintegrityinmanagingrelationshipswithintheagencyandwithmediapartnerstoensurebrandunderstanding,sellideasmoreeffectivelyandcontributeto positiveagencyreviews
- Meetwithindustryrepresentativesto gainknowledgeof all phases andtouchpoints of mediapartners
- Have an in-depthknowledgeof the Quebecmarketanditsculture
- Activelyseek,investigate, andpursuenew communications and innovationopportunities.
YOUR PROFILE
- Proven verbal andwrittencommunicationskills;strongpresentationskills
- Outstandingtime managementskillsandprovenabilitytoprioritizeandorganizeworkload,whileoperatingundertightdeadlines andmanagingmultipleprojects
- Abilitytoworkonyourowninitiative; proactive,forward-thinkingmindset;consistentlydemonstrateapractical,well-organizedapproachto alltasks
- Abilitytofostercollaborativerelationshipswithothermultidisciplinaryteams
- Masteryof media planimplementationwithathoroughunderstandingof the media planning processinvolvingmultidisciplinaryteams
- Comprehensiveknowledgeofresearchtoolsand media planning softwarerequiredfor therole
- Stronganalytical,mathematical, and quantitativeskills
YOUR QUALIFICATIONS
- Collegediplomaorbachelor'sdegree,preferablywithspecializationinadvertising, marketing, business administration or communications, orequivalentworkexperience
- Morethan5yearsof relevant mediaexperience,withapreferencefor media planning
- Experiencein the full cycle ofstrategyand media plandevelopment
- Abilitytodevelopstrategicthinkingandrecommendationsrootedinknowledgeof theclient'scategory, consumer insights, thecompetitionand abrand'scommunicationsecosystem
- In-depthknowledgeof Microsoft Office suite (Excel, Word and PowerPoint)
- Demonstratedcriticalthinkingandproblem-solvingskills
- Abilitytocommunicateconciselyandclearlybothorallyand inwritinginbothFrench and English
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