Vp, Go-To-Market

Raisin is a mission-driven SaaS company that has spent nearly three decades helping nonprofit organizations across North America raise more money and strengthen their relationships with donors. Their platform serves as the fundraising backbone for charities running peer-to-peer campaigns, special events, tribute giving, online donations, and monthly giving — all from a single, unifi ed hub. With over 300 long-term clients and more than 1.5 million human connections facilitated every year, raisin isn't just another software vendor: they're a genuine partner in mission.What sets raisin apart is the depth of their commitment to the cause. Their clients raise money at 2.5 times the industry average, and 9/10 clients exceed fundraising goals, driving $150M+ raised annually on the platform (and growing). The platform covers the full digital fundraising stack — from campaign websites and CRM integrations to branded donor experiences and real-time analytics — giving nonprofits the tools to punch well above their weight.Raisin is a modern fundraising platform designed to help organizations grow through their most powerful channel: their community.Highlights:Headquartered in Toronto, Ontario (hybrid or remote role)27+ years serving the nonprofit sector across North America300+ long-term clients — many relationships spanning a decade or more1.5 million+ human connections facilitated each year through the platform200,000+ live campaigns run on the platformClient fundraising growth rate is 2.5x the industry average$1/3 million raised with raisin every dayEvolving to an AI-native platform — significant product and GTM investment underwayTrusted by leading organizations like Kids Help Phone, The Princess Margaret Cancer Foundation and The Kidney Foundation of Canada, among many othersAbout the Roleraisin is looking for a VP of Go-To-Market to architect and build the revenue engine that will power the company's next stage of growth. This is not a role for someone who wants to maintain what exists — it's for a builder who wants to design a modern, scalable GTM system from the ground up, inside a company where the mission actually matters. Reporting directly to the CEO, you'll work closely with Client Success, Product Marketing, and R&D to ensure full-funnel alignment and predictable revenue growth.ResponsibilitiesDefine Raisin’s GTM motion (PLG, sales-led, partnerships, or hybrid)Identify and refi ne ideal customer profiles (ICP) and target segmentsDevelop positioning, messaging, and value propositionEstablish clear growth channels and acquisition strategiesExplore product-led growth opportunities alongside new product launchesRevenue & Growth Ownership:Build and scale pipeline generation across inbound and outbound channelsIdentify new growth opportunities through partnerships and ecosystem playsOptimize customer acquisition efficiency and ROIBridge product, marketing, and sales into a cohesive GTM engineDefine and implement sales processes and playbooksWork closely with marketing on demand generation and content strategyEnsure consistent messaging across all touchpointsPartnerships & Ecosystem Development:Build and scale partner-led growth initiativesIdentify strategic partnerships that drive distribution and revenueLeverage referral and ecosystem dynamics as a core growth leverOperational Build-Out:Implement systems, tools, and processes to support GTM executionEstablish reporting frameworks and performance trackingCreate repeatable, scalable playbooks for growthQualifications8-10+ years in GTM, growth, or revenue roles within SaaS or techExperience building or scaling GTM functions in early or growth-stage companiesProven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacityBuilt and scaled a revenue engine — not just operated within one — including sales process design, pipeline management, forecasting, and performance disciplineStrong domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary functionHands-on outbound and pipeline creation experience — not solely reliant on inbound demandComfortable leveraging technology, automation, AI tools, and/or RevOps to improve effi ciency and forecasting accuracyScrappy, entrepreneurial, and thrives in resource-constrained environmentsHumble, creative, collaborative, data-driven and genuinely people-centeredRequired Skills8-10+ years in GTM, growth, or revenue roles within SaaS or techExperience building or scaling GTM functions in early or growth-stage companiesProven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacityBuilt and scaled a revenue engine — not just operated within one — including sales process design, pipeline management, forecasting, and performance disciplineStrong domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary functionHands-on outbound and pipeline creation experience — not solely reliant on inbound demandComfortable leveraging technology, automation, AI tools, and/or RevOps to improve effi ciency and forecasting accuracyScrappy, entrepreneurial, and thrives in resource-constrained environmentsHumble, creative, collaborative, data-driven and genuinely people-centeredBonus:Experience scaling a GTM team through a combination of headcount, AI-enabled agents, and RevOps — not just hiringPrior experience selling into the non-profit or social impact sectorTrack record of bringing prior direct reports along to new roles
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