Senior Manager, Demand Planning

Sleep Country has built an omnichannel platform behind some of Canada's most recognized sleep brands - Sleep Country, Endy, Silk & Snow, Casper Canada, and Hush. Each was built digital-first, customer-obsessed, and unafraid to challenge a sleepy category.

We've brought them together to compete at a scale, across every channel, every price point, and every Canadian household. We come from a culture of scrappy energy and comfort with ambiguity that built each of these brands, but we're now layering on the systems, discipline, and operating rigor of a serious enterprise. That combination is what makes this an interesting place to work. We're past the stage of figuring it out for the first time and we're building something meant to last.

The people who do well here are operators, who want a short line between their work and the business results. They want to be measured on outcomes, not optics. And they want to be in a place where merit is what gets rewarded.

Silk & Snow is seeking a Sr. Manager, Demand Planning to own the demand and inventory strategy across retail, wholesale, and DTC channels in Canada and the US. Reporting to the CEO, you will lead a team of two Demand Planners and partner closely with the Director, Supply Chain, to translate demand into a coordinated, cost-efficient supply plan.

In this role you will:

Demand Forecasting & Inventory Strategy

• Own the 12-to-18-month rolling demand forecast across all channels (retail, wholesale, DTC) and both countries (Canada and US), at the SKU and category level required for planning
• Partner with Sales, Marketing and Product/Merchandising teams on the consensus forecast, promotional planning, demand signals, and lifecycle decisions
• Build and maintain the baseline forecasts and the customer-specific forecasts for retail and wholesale partners
• Own the inventory forecast, working capital plan, and budget reconciliation in partnership with the Finance Team
• Set inventory targets, safety stock policy, reorder points, and lead-time assumptions across channels and DCs to balance service level with working capital efficiency
• Champion the planning for New Product Introductions (NPI) and End-of-Life (EOL) transitions to maximize sell-through and prevent dead stock
• Identify operational implications of marketing campaigns and site changes in partnership with the Marketing Team

Sales & Operations Planning (S&OP)

• Own the end-to-end S&OP process, including the monthly executive S&OP meeting, the pre-S&OP demand reviews, and the consensus forecast that aligns Sales, Brand, Merchandising, and Finance with operational supply
• Manage service levels, inventory health, landed cost across channels, the operating cadence and the operational metrics that span demand and supply in partnership with the Director, Supply Chain
• Translate validated demand into firm Purchase Orders with target Cargo Ready Dates (CRDs); hand off to the Manager, Supply & Inbound Operations for execution

Performance & Cost Management

• Build the disciplines of a maturing enterprise including planning cadence, templates, SOPs, and reporting infrastructure that allow the function to scale with volume rather than headcount
• Own the demand planning KPI scorecard: forecast accuracy and bias by channel, in-stock rate, inventory turns, weeks of supply, aged and excess inventory %, working capital impact, purchase order accuracy
• Manage total inventory investment to plan; partner with Finance on working capital, inventory provisions, and the inventory line of the operating budget
• Continuously improve forecasting methodology, tools, and the data inputs that feed them
• Drive the inventory forecast, working capital plan, and budget reconciliation in partnership with the Finance Team

Team Leadership

• Lead, coach, and develop Demand Planners to support Retail, Digital, and wholesale channels; build a culture of analytical rigor, curiosity, and accountability
• Set clear goals, priorities, expectations, and performance standards for direct reports
• Foster a strong culture of collaboration and teamwork actively removing roadblocks and proactively developing the team to be highly cross functional
• Report on forecast accuracy, inventory health, inventory working capital impact, and supply commitments to the COO and broader leadership team.

The Qualifications and Experience we like to see:

• University Degree in Supply Chain Management, Business, Engineering or related discipline
• 7-10 years in demand planning, supply chain planning, or commercial finance roles, with at least 2 years leading direct reports
• Demonstrated experience planning across multiple channels (retail, wholesale, DTC) and ideally both Canada and the US
• Track record of building or scaling a demand planning function in a high-growth environment
• Strong fluency in spreadsheet (Excel or Google Sheets)
• Strong statistical and quantitative fluency with a comfort level in understanding signal vs noise
• Strong financial fluency, comfortable owning the inventory line of the budget and partnering with Finance on working capital and margin
• Experience with demand planning platforms that are rightsized for eCommerce-first technology stacks such as Shopify and Fulfil

Why our team members enjoy working at Silk & Snow:

• We prioritize diversity and inclusivity in our company culture
• Growth opportunities with an emphasis on hiring from within
• You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
• You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
• We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
• Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
• Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
• We foster a healthy work-life balance with our company's supportive environment
• This is not just a job but a CAREER with potential opportunities for growth and advancement

Additional information


This is a current open position. The salary range for this position is $110,000.00 - $125,000.00annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.


Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Inclusion & Belonging


We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.

We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We're proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.