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Head Of Marketing Operations And Analytics

Cohere

Winnipeg, MB
Lead marketing operations and analytics at Cohere, using Marketo, Salesforce, attribution, and governed data to measure pipeline contribution. This remote-friendly role works across global offices.As Head of Marketing Operations, you will lead marketing operations, automation, analytics, and data operations. You will manage the team, hire where needed, and own martech systems including Marketo, Looker, GA4, 6sense, and Salesforce campaign and lead functions. Your work supports pipeline planning, executive reporting, and marketing investment decisions.Key Responsibilities:
Manage marketing operations, automation, analytics, and data operations staffOwn attribution methodology and present pipeline contribution quarterlyAdminister Marketo, Looker, GA4, 6sense, and SalesforceBuild governed dashboards, routing, lifecycle, scoring, and reportingOwn martech budget and marketing pipeline and capacity modelsRequirements:
10+ years in B2B or enterprise marketing operations or analyticsExperience managing teams, hiring, priorities, and martech budgetsHands-on Marketo and Salesforce configuration experienceMulti-touch attribution ownership and executive-level communication experienceSQL, governed BI, account-based data, and regulated buying experienceBring marketing operations leadership, attribution expertise, and governed systems experience to Cohere’s enterprise AI business.
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Vacancy posted 1 hour ago
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