Marketing Manager - Website Experience & Conversion (Remote First)

About Us:

Zensurance is redefining commercial insurance for Canadian businesses. 

As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive.

Zensurance has been recognized for its rapid growth and industry impact:

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At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change. 

If you're looking to build something meaningful in a fast-growing, customer-focused company, we’d love to hear from you!

Reporting to the VP of Marketing, we're looking for a hands-on website leader to fully own the development, performance, and optimization of Zensurance.com . As our "front door" and a multi-million-dollar revenue channel, the website is the engine of our customer acquisition.

This role is a unique hybrid of front-end WordPress development, conversion rate optimization (CRO), and digital analytics. Your mandate is to convert high-traffic volume into engaged prospects through technical excellence, a seamless user experience, and a rigorous, data-driven experimentation roadmap.

Note on the role's level:

We’re looking for talented individuals at both the Intermediate and Senior levels. We recognize that comes with many different titles - whether you’re currently a Web Developer with a growth mindset, a CRO Specialist with deep technical skills, we encourage you to apply if your experience aligns with this mandate.

Website Development & Ownership:

• Technical Ownership: Lead the front-end development, performance, and reliability of the Zensurance marketing site.
• Modernization: Drive the full replacement and modernization of our current WordPress theme.
• Maintenance: Build and maintain scalable WordPress templates, components, and structural elements.
• Optimization: Ensure industry-leading load times, accessibility compliance, mobile responsiveness, and technical SEO.
• Workflow Efficiency: Improve CMS structure to empower content teams and streamline publishing workflows.

Conversion Rate Optimization:

• Friction Analysis: Use heatmaps and session recordings to identify and eliminate drop-off points in the user journey.
• Experimentation: Design and execute a high-velocity A/B and multivariate testing roadmap to improve funnel efficiency.
• Experience Design: Recommend and implement high-performing layouts, content sections, and components.
• Conversion Growth: Directly influence the conversion rate from initial visit to completed quote application.

Onsite Merchandising & Growth:

• Campaign Integration: Optimize the site for seasonal promotions, feature highlights, and performance marketing campaigns.
• Asset Optimization: Maximize the impact of CTAs, trust signals, and product categories to drive intent.
• Landing Page Strategy: Partner with Performance Marketing to ensure landing pages are optimized for paid acquisition ROI.
• Navigation & UX: Use data insights to improve site navigation and help users find relevant information faster.

SEO Management:

• Search Strategy: Own organic performance, implementing modern best practices and AI-driven search optimization.
• Technical SEO: Improve schema markup, internal linking structures, and metadata.
• Content Partnership: Collaborate with the content team to identify keyword gaps and high-value ranking opportunities.
• Monitoring: Track ranking shifts, competitive moves, and changes in searcher intent.

Analytics & Reporting:

• Data Expertise: Serve as the internal subject matter expert for GA4, Google Tag Manager, and conversion tracking.
• Performance Dashboards: Build reporting frameworks that visualize funnel health and the impact of site changes.
• Actionable Insights: Translate complex data into clear recommendations that influence the marketing roadmap.
• Integrity: Ensure tagging accuracy and clean data collection aligned with business KPIs.

What Success Looks Like:

• Measurable increases in conversion rates from visit to quote application.
• Reduced bounce rates and higher onsite engagement across key landing pages.
• Growth in organic search rankings and high-intent organic traffic.
• A faster, more modern website built on a scalable, efficient component library.
• A "test-and-learn" culture where every site change is backed by data.

Requirements:

• Experience: 5+ years in digital marketing, web development, or website optimization.
• Technical Skills: Deep proficiency in front-end WordPress development ( PHP, HTML, CSS, JavaScript ).
• Commercial Mindset: Proven experience managing a high-traffic website with direct lead or revenue outcomes.
• Analytics Mastery: Expert-level knowledge of GA4 and GTM ; hands-on experience with A/B testing platforms.
• Strategic Thinking: Strong understanding of lead-gen funnels, acquisition flows, and UX principles.
• Collaboration: Ability to work cross-functionally with Design, Product, and Engineering teams.
• Mindset: A proactive builder who is equally comfortable writing code and analyzing a spreadsheet.

Benefits & Perks at Zensurance:

At Zensurance, we know that when our people thrive, so does our business. That’s why we offer a flexible, people-first work environment designed to support your well-being, growth, and success.

Work Your Way

• Remote-first setup for added flexibility 

• Home office allowance to create a comfortable workspace

• Top-tier tech: "Office in a box" with all necessary tech equipment

• Half days before public holidays: Enjoy half days before long weekends

❤️ Your Health, Your Way

• Flexible health and dental plans for families, including mental health support

• Health & personal spending accounts to invest in wellness your way

• Parental leave top-up, because family comes first

Investing in Your Growth

• Education assistance reimbursement for courses, conferences, books, and memberships

• Opportunities to learn from industry experts and grow your career

Staying Connected

• Weekly Friday huddles to share updates and connect across teams

• Virtual & in-person team-building events to strengthen our culture

We’re building something special. Come be a part of it!

Who We Are:

Business is hard work, but insurance doesn’t have to be!

We empower business owners with simple, tech-driven insurance solutions through our online platform. 

Our success is fueled by our team-oriented culture and four core values:

DELIVER –We set ambitious goals and achieve them.

INCLUDE –We foster an open and safe space for all.

INTEGRITY –  We do what’s right.

INVENT –We create straightforward, innovative solutions.

AI Tools and Your Interview:

We know AI is a valuable tool, and you're welcome to use it to prepare for your interview. However, please don't use AI assistants during the live interview itself. We want to have an authentic conversation with you, and using AI during the interview could affect our evaluation of your suitability for the role.

Just so you know, we use an AI scribe to help us take notes and review interviews, ensuring a fair and clear process.

Diversity & Inclusion:

Zensurance celebrates diversity and is committed to creating an inclusive environment. We welcome applications from all backgrounds and provide accommodations throughout the hiring process. If you need support, let us know, we’re here to help.

Thank You!

We review every application with care to find the best fit for our team.

While we may take a little time to get back to you due to the high volume of applications we receive, know that a real human (not a bot!) is reviewing yours. We appreciate your patience and can't wait to learn more about you!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.