Seo Strategist, Hvac (Remote, Toronto)

Blacksmith Agency LLC

Blacksmith AgencyRemote (USA, Canada, Latin America or South Africa)
Marketing
Full time
Remote (USA, Canada, Latin America or South Africa)
Search only. Paid media is a separate seat with its own strategist, so you are never split across both.
About The RoleBlacksmith Agency is an AI-first digital agency. As SEO Strategist, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.
What You Will Own
Technical SEO: crawl, indexation, site speed, schema and site architecture.
Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
Links, local search and multi-location SEO where the client needs it.
Reporting in GA4 and Search Console, and the quarterly roadmap for each client.
What You Bring
3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
Agency experience across several clients at once.
Clear spoken English with US clients on live calls.
SEO for HVAC or similar multi-location businesses is a strong plus.
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Vacancy posted 1 hour ago

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