Healthcare Communications Strategy Director

Develop strategic narratives for GSW, a healthcare communications agency, using customer understanding, cultural context, and brand strategy expertise.The Director, Integrated Strategy delivers day-to-day strategy across assigned healthcare communications brands and workstreams. Supporting a VP, this hands-on leader develops clear recommendations while integrating Medical, OCX, and subject-matter expertise. The focus includes audience insight, value proposition, messaging, creative briefs, workshops, and client presentations.Key Responsibilities:
Build hypothesis-based insights from research, data, and category dynamicsPrepare creative briefs, workshop agendas, and strategic narrativesPresent assigned strategic work to clients and internal teamsIntegrate specialist contributions into coherent brand deliverablesSupport client discussions and prepare the VP for decisionsRequirements:
Background in brand strategy and strategic integrationAbility to provide constructive input during creative developmentClear communication of rationale and actionable recommendationsExperience coordinating multidisciplinary partners and strategic inputsJudgment to escalate scope concerns and senior-client decisionsBring healthcare communications strategy, customer insight, and multidisciplinary integration to GSW’s assigned brands and strategic workstreams.
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