B2b Demand Generation Marketer

Build Feathery’s multi-channel demand engine through campaign strategy, experimentation, and measurable pipeline growth in Toronto.As a Demand Generation Marketer, you will own campaigns across outbound, paid, content, events, and partnerships. You will translate product positioning into programs for insurance and wealth management accounts. The role combines strategic planning, tactical execution, and performance optimization.Key Responsibilities:
Plan and execute multi-channel demand generation campaignsGenerate qualified pipeline across insurance and wealth management accountsTranslate product positioning into high-performing messagingOptimize conversion from awareness through revenueBuild dashboards tracking pipeline contribution and return on investmentRequirements:
Three to six or more years in demand generation or growth marketingExperience in B2B software as a serviceProven record driving pipeline and revenue through marketing programsStrong multi-channel marketing and campaign analysis skillsAbility to operate strategically and tacticallyApply demand generation, campaign optimization, and pipeline analytics to expand Feathery’s enterprise growth engine.
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