Associate Director, Media Planning

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Your primary objective as the Associate Director is to supervise all implementation needs and communication to the client(s) and agency client/planning/other teams. In this role liaising and coordinating with global marketing teams and understanding international marketing will be a key part of your duties. In addition, you will have oversight of client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You will provide strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media. Above all you will be well versed in 360 media planning to be able to effectively convey and manage the media deliverable within the agencies.
Your Impact
Coordinate international marketing initiatives with global internal teams
Help create and deliver on strong briefs
Develop strategic media plans across several portfolios
Effectively convey and manage the media output
Effectively works across all areas of the media process and closely with brand managers and creative agencies
Will have opportunities for creative and strategic input both with agencies and clients
Will need to manage client, agency, and vendor relationships
Help drive the overall media process and manage go-to market strategies
Ensure a high quality of execution cross-channel
Manage client and planning teams regarding marketplace conditions, industry intelligence and buying recommendations
Present insights, QBR’s and post reporting to clients
Gain client approval on optimizations and budget shifts
Maintain strong professional relationships with clients, suppliers, and agency partners
Have a strong working knowledge of agency and industry systems and tools
Responsible for fiscal management of brands within their portfolio
Ensure that recommendations and decisions are consistent with client’s marketing/advertising objectives and strategies
Provide strategic guidance and thought leadership within the media group
Oversee and approve Communications strategy for client businesses
Advise and direct planning staff regarding insightful and strategic points-of-view
Your Qualifications
Minimum 7+ years of implementation experience or related
Bachelor’s degree in advertising, marketing, business administration, and communications;
OR equivalent professional work experience
International Marketing experience is a must
Agency or vendor experience preferred
Demonstrates advanced knowledge and understanding of media fundamentals and current trends
Proficient with MediaOcean, Infosys, Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
About You
Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
Works well in a team setting
Thrives in fast paced environment
Desire to learn, develop and progress
Demonstrates expert understanding of the business successes, challenges, and strategic objectives;
draws from experience to evaluate solutions from the business’s perspective and provides advice regarding potential opportunities and risks.
Owns the delivery of high-impact technical communications to drive maximum impact. Represents the business at the most senior levels to deliver a compelling and credible message.
Manages multiple overlapping timelines and competing demands, weighing the needs of different stakeholders across the business to determine priorities for parallel projects and sets priorities according to business needs.
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