Paid Media Campaign Specialist

Turn paid media data into action at Lodestar Digital in a hybrid workplace requiring at least three office days weekly. Manage campaigns across social and search.This Paid Media Specialist role suits someone with two or more years in paid media, performance marketing, or digital advertising. You will build campaigns across Google Ads, Meta, LinkedIn, Pinterest, and TikTok. The work combines strategy, analysis, testing, tracking, and client-focused execution.Key Responsibilities:
Plan, launch, and optimize paid social and search campaignsManage budgets, bidding strategies, targeting, and creative testingAnalyze performance metrics and create campaign reportsOwn tracking setup and troubleshoot platform issuesCoordinate paid media projects, timelines, and deliverablesRequirements:
Two or more years of relevant paid media experienceHands-on Google Ads, Meta, LinkedIn, Pinterest, and TikTok experienceStrong understanding of funnels, attribution, algorithms, and performance metricsExperience with Google Analytics and Google Tag ManagerProficiency creating paid social creatives in Canva ProBring analytical thinking, campaign ownership, and platform expertise to Lodestar Digital’s performance-driven paid media team.
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