Crm Lead Management Operations Manager

Lead lifecycle management and CRM governance anchor this Marketing Operations Manager position with Rogers in Ottawa, Ontario, working onsite.This manager serves as Rogers Business’s lead management subject matter expert, supporting complex campaigns within Salesforce environments. The work combines campaign attribution, data integrity, reporting, and operational process improvement. Cross-functional partnerships span Marketing, Sales, Analytics, Technology, Product, Digital, and Sales Operations.Key Responsibilities:
Establish standards for lead quality and campaign attributionConduct validation, cleansing, segmentation, and readiness reviewsResolve data issues affecting execution and reportingDevelop operating procedures and maintain operational standardsProvide data-driven recommendations to business stakeholdersRequirements:
Five-plus years of relevant Marketing, CRM, Sales Operations, Lead Management, or Analytics experienceExperience supporting national sales and marketing organizationsStrong lead lifecycle and campaign attribution understandingPower BI, advanced Excel, and data analysis skillsExperience with Salesforce and marketing automation platformsApply your CRM governance, data quality, and lead lifecycle expertise to Rogers’ national marketing operations.
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