Senior Performance Marketing Specialist

Drive paid acquisition growth onsite in Montreal with Meta Ads and full-funnel campaign expertise. Valnet needs a hands-on specialist focused on qualified leads.As a Senior Performance Marketing Specialist, you will manage campaigns across Valnet’s Auto or Gaming portfolio. The work includes audience targeting, landing pages, lead generation, conversion optimization, and campaign analysis. You will also develop Travel portfolio campaigns for travel insurance and related products.Key Responsibilities:
Manage and optimize paid acquisition campaigns across Meta AdsOwn traffic acquisition, targeting, landing pages, and conversionsDevelop Travel portfolio lead generation campaignsMonitor budgets, cost per lead, and return on ad spendTest copy, creative, bidding, targeting, and landing pagesRequirements:
Four-plus years of hands-on performance marketing experienceExperience independently managing the full marketing funnelHands-on Meta Ads and ChatGPT experienceUnderstanding of conversion rates, acquisition cost, and return on ad spendExperience with GA4, Looker Studio, and spreadsheetsBring analytical ownership, conversion tracking, and paid acquisition expertise to Valnet’s Montreal performance marketing team.
#J-18808-Ljbffr