Creative Strategy Lead Performance Marketing

Build the creative intelligence engine for Clever Digital Marketing in Canada, connecting consumer psychology, performance data, and portfolio-wide learning.As Head of Creative Strategy, you will help CDM’s in-house creative team find new winners for large home improvement accounts. Your leadership will connect creative strategy, execution, performance, and learning as one system. You will develop frameworks that make iterations deliberate and evidence-based, while helping Media Buyers and editors create stronger briefs and recommendations. The position partners with Paid Social, Paid Search, CRO, Client Success, and leadership.Key Responsibilities:
Build systems translating customer and market data into directionCapture and apply learnings across accountsReview work and challenge strategic thinkingDevelop briefing standards and learning loopsHire and develop future Creative Strategy talentRequirements:
Strong direct-response and consumer-psychology experienceCreative strategy or performance creative leadership backgroundExperience scaling teams, departments, or operating systemsClear, decisive communication and strategic actionCRO and landing-page testing familiarity preferredStrengthen CDM’s performance marketing engine with consumer psychology, creative intelligence, cross-account learning, and decisive leadership.
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