Performance Copywriter

About the positionWe're hiring a
Performance Copywriter (Women's Health)
to own top-of-funnel copy — paid ads, landing pages, and CRO tests. Your job is to move our target consumers efficiently through the funnel, with sharp writing and constant testing.
We expect you to master headlines that stop the scroll and craft landing pages that turn cold traffic into believers — copy that's clear, scannable, bold, and compliant.
This seat reports to our Copy Lead and sits alongside a Lifecycle Copywriter as part of Mira's copy team.
If you want to challenge yourself at a high-growth startup and make a difference in women's health, please join us!
Responsibilities
Write paid social copy every week: static ads, hooks, captions, UGC briefs and video scripts for Meta and TikTok
Write and iterate landing pages and product pages built to sell, for cold and warm audiences
Bring fresh, non-obvious angles by studying what's working for top DTC brands and trending formats
Work with Growth and E-com on A/B tests: suggest hypotheses, write variants, learn from the results
Use AI tools to speed up ideation and testing volume, while keeping every line sharp and human
Write bold copy that stays compliant for medical-device and health products, before it reaches legal review
Requirements
3+ years as a copywriter, with hands-on paid social ad copy for a DTC e-commerce brand (in-house or at a performance agency)
A portfolio with real ads (statics, hooks, scripts) and at least one landing page or product page that sells a product
Comfortable with high volume: you regularly write multiple new ad concepts per week
You've worked with test results: you can name a test, what won, and what you changed next
Strong craft: short, specific, scroll-stopping headlines;
scannable pages;
nothing generic
Good judgment on health claims: you know how to be persuasive without overpromising
Native level of English proficiency
Available full-time for one brand
Nice to have
Experience in women's health, wellness, supplements, or beauty
UGC and creator scriptwriting experience
Experience working with legal or regulatory review
Not the right fit if
Your experience is mainly email, SEO, editorial, or brand campaigns without a conversion goal
You're looking for a strategy or team lead role rather than writing every day
What we offer
Join one of the fastest-growing femtech companies in the U.S.
A mission-driven team working to improve women's health
Fully remote, full-time role with flexible hours
An international, highly engaged team that values ownership and open communication
Competitive salary plus an OKR-based performance bonus
Professional development: courses, workshops, and seminars
Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
Recruiting process
Step 1
'Screening call with HR' -
Step 2
'Portfolio assessment' -
Step 3
'Interview with Brand Manager' -
Step 4
'Test Assignment' -
Step 5
'Final interview with Head of Copy / Creative Director' -
Step 6
'Reference Check'
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