On-Trade Brand Trainer & Perfect Serve Ambassador (Stella Artois Program)

We are seeking an enthusiastic and commercially minded On-Trade Trainer to join our team and support a premium global beer brand program in partnership with Stella Artois.

In this field-based role, you will serve as a Perfect Serve Ambassador, delivering training, coaching, and in-venue support across a portfolio of hospitality accounts. Your mission will be to help venues consistently deliver the Stella Artois Perfect Serve experience while improving service standards, guest satisfaction, and commercial performance.

This is an exciting opportunity for someone passionate about hospitality, training, sales, and the beer industry who enjoys building relationships and driving results in a fast-paced environment.

Key Responsibilities

• Deliver engaging training sessions within bars, pubs, restaurants, and hotels
• Embed Stella Artois Perfect Serve standards across On-Trade venues
• Build and maintain strong relationships with venue managers and hospitality teams
• Support sales-driving initiatives, promotions, and activations
• Conduct draught quality audits and service evaluations
• Coach teams to improve execution, service standards, and sales performance
• Identify opportunities to increase visibility and commercial success
• Conduct regular account visits and performance reviews
• Complete reporting and track key performance metrics
• Represent the brand professionally across all On-Trade environments

What We're Looking For

• Experience in hospitality, sales, training, field marketing, or On-Trade environments
• Strong understanding of sales drivers and commercial performance
• Excellent communication, presentation, and coaching skills
• Passion for hospitality, beer, and customer experience
• Ability to work independently and manage a territory effectively
• Strong problem-solving skills and attention to detail
• Confident influencing and challenging behaviors when needed
• Knowledge of beer, draught systems, and quality standards preferred
• Results-driven mindset with a focus on KPIs and performance
• Flexibility to work varied hours as required
• Willingness to travel regularly
• Valid driver's license preferred

Working Environment

• Field-based role covering multiple hospitality venues
• Regular travel throughout assigned territory
• High level of autonomy and self-management
• Fast-paced, dynamic, and varied work environment
• Frequent interaction with hospitality professionals and stakeholders
• Exposure to training, sales, brand activation, and draught quality execution

Performance & Rewards

Success in this role is measured through training delivery, venue execution, and overall business impact. In addition to competitive compensation, a portion of earnings is linked to an annual performance-based bonus program defined by pre-determined measurable KPIs

Contract Duration

This is a full-time, fixed-term position running from August 2026 through December 2027. Candidates should be available to commit to the full duration of the program. Valid passport needed for international travel to train early August.

Company Description Elevate Global is an award-winning staffing partner for brand experiences, recognized as Staffing Agency of the Year at the Campaign Experience Awards 2025. With a network of over 200,000 trained brand ambassadors across more than 40 countries, Elevate Global brings events to life across sectors including sports, retail, technology, FMCG, beauty, automotive, luxury, and hospitality. The company supports live activations of all sizes, from major sporting events to trade shows, anywhere in the world. Using its proprietary IMPACT platform, Elevate Global captures real-time event data to help clients measure performance, track KPIs, and optimize strategies. Through tailored training and a purpose-led approach, the company builds teams that reflect each client’s values and create memorable experiences.

Role Description The On-Trade Brand Trainer & Perfect Serve Ambassador for the Stella Artois Program is a full-time, on-site role based in Atlanta, GA. This role focuses on elevating the Stella Artois brand experience in on-trade venues (such as bars, restaurants, and hotels) by delivering engaging brand training sessions, demonstrating the perfect serve ritual, and coaching staff on product knowledge and storytelling. Day-to-day responsibilities include visiting assigned accounts, running interactive training sessions for front-of-house teams, and ensuring consistent execution of Stella Artois pouring standards, glassware usage, and presentation. The role also involves supporting promotional activations, capturing feedback and performance data from venues, and reporting insights to the Elevate Global and client teams. The Ambassador will collaborate closely with sales and marketing partners, maintain strong relationships with venue stakeholders, and represent the brand professionally at all times.

Qualifications

• Experience in on-trade, hospitality, or beverage industry roles, with a strong understanding of bar and restaurant operations and guest experience.
• Demonstrated skills in training, coaching, or facilitation, with the ability to confidently lead group sessions and one-on-one coaching in fast-paced environments.
• Strong brand advocacy and presentation abilities, including storytelling, public speaking, and representing premium brands with professionalism.
• Customer engagement and relationship-building skills, with a focus on influencing stakeholders, driving adoption of brand standards, and providing exceptional service.
• Organizational and time management skills, including planning account visits, managing schedules, and completing timely and accurate reporting.
• Comfort using digital tools and platforms for data capture, reporting, and communication; ability to learn new systems quickly.
• Availability to work a flexible schedule, including evenings and weekends, aligned with on-trade peak times and event activations.
• Ability to stand for extended periods, move between venues, and carry light promotional or training materials as needed.