Senior Website Manager, About.Gitlab.Com

Remote, Canada;
Remote, United StatesGitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our valuesand continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.An overview of this role
We're looking for a strategic, data-driven owner for about.Gitlab.Com, the site where developers, platform teams and enterprise buyers first meet GitLab. You'll build a performance-based strategy for where the site goes next, align partners around it, and see it through: from the roadmap and experimentation program to the pages behind every major product launch and event.You set direction and orchestrate the work;
you don't need to buildit yourself.What You'll Do
Build a performance-based strategy and quarterly roadmap for about.Gitlab.Com, tied to pipeline and self-serve trial goals, and align Marketing leadership and partners around it.Set the experimentation roadmap based on business goals and manage the optimization program, partnering with User Experience (UX) Design so design shapes what we test from the start.Own launch page production for major product launches and events, from calendar and brief to launch readiness and post-launch cleanup, with UX Design, Product Marketing, Content and Marketing Engineering.Set direction for information architecture and content governance, so a site with many contributors stays coherent, on brand and easy for search and artificial intelligence (AI) answer engines to understand.Represent content contributors on the content management system (CMS) roadmap, and bring AI into their workflows with clear guardrails for human review.Build a two-way partnership with localization content managers so learnings flow between the English and localized sites.Define the site's success metrics (conversion on key paths, site-sourced pipeline, test velocity and win rate, on-time launches) and report progress to Marketing leadership.What You'll Bring
Experience owning strategy for a high-traffic business-to-business software-as-a-service website, ideally one with many audiences and contributors.A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift.Experience running website launches across design, content, product marketing and engineering teams.Skill at turning analytics, research and A/B test results into clear priorities.The ability to lead through influence: you build credibility with designers, engineers and marketers, and act as a partner, not a gatekeeper.Technical fluency with modern websites and content management systems, enough to make tradeoffs with engineers. You don't need to write production code.Curiosity about AI and experience using it to improve content or web workflows.Clear, concise asynchronous writing and the ability to thrive in GitLab's all-remote, handbook-first culture.Bonus points: experience marketing to developers, running localized sites, or working with technical search engine optimization (SEO) and answer engine optimization (AEO).About the team
You'll lead through a dedicated team of specialists in UX design, technical SEO, AEO, marketing analytics, content, paid and campaigns, and partner with Marketing Engineering to ship.Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process .Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in GitLab’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs;
or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
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