Sr. Copywriter

Location: TorontoAddress: 100 Queens Quay East Toronto, Ontario M5E 1V3 CanadaJob Title: Sr. CopywriterCanada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.Position Overview:
The Senior Copywriter leads the written voice of Canada Goose and is a key creative partner in how we tell our story. Reporting to the Director, Brand Creative Lead, they will shape and evolve our brand voice, partner with Art Directors to concept integrated campaigns, and set the standard for writing across every touchpoint, from OOH and retail theatre to owned social, paid media, film and eCommerce. They will lead copy across the team and mentor other writers, owning the quality and consistency of all copy that leaves the team. This is a senior role for a conceptual writer with a strong fashion or luxury background who believes deeply in the partnership between words and visuals.About The Role:
Brand Voice & Storytelling
Define, evolve and champion the Canada Goose tone of voice, making sure it comes to life consistently across every channel and marketOwn the brand voice guidelines, style guide and glossary of terms, keeping them current and easy for teams to useDevelop seasonal narratives, campaign lines and product storytelling that build brand equity and connect with our customerLead naming and messaging frameworks, including seasonal style and colour naming with Design and MerchandisingConcept & Campaign
Partner with the Director, Brand Creative Lead and Art Directors to translate briefs into integrated campaign concepts where words and visuals work as one ideaBuild every idea as a 360 program, writing across OOH, retail theatre and windows, owned social, paid media, film, eCommerce, CRM and PRWrite and shape scripts, voiceover and on-screen copy for brand films, product films and social videoLead brainstorms and bring big ideas to the table, not just the words that support themPresent and sell ideas to creative leadership and cross-functional partners with clarity and a strong rationaleCraft & Quality
Set a high bar for language, voice, rhythm and narrative structure across all consumer-facing workAct as final copy review on the team's work, from headlines and long form editorial to product copy, email and socialPartner with Product and Legal to validate product claims and keep copy accurateWork with translation partners so copy reads authentically in French and across our global marketsLeadership & Collaboration
Lead copy across the Creative team, mentoring writers through clear direction, regular feedback and shared craft standardsGuide copy priorities across projects, and brief and oversee freelance writers as neededBuild and refine the copywriting process and approval workflow within Creative and across the organizationPartner with Brand, Marketing, Product, Merchandising, eCommerce, Social, Retail and Communications teams to bring messaging thinking in earlyStay connected to culture, fashion and storytelling trends to keep our voice fresh and relevantAbout You:
8+ years of copywriting experience at a leading agency or in-house brand team, ideally within fashion, luxury or premium consumer brandsProven experience leading copy on integrated, 360 campaigns from concept through to execution across OOH, retail, social, paid media and filmExceptional storytelling ability, with a demonstrated mastery of voice, tone and narrative craftA strong conceptual thinker who can take a brief and find multiple compelling ways to solve itExperience writing for film and motion, including scripts and voiceoverExperience developing or owning a brand voice and style guideExperience leading copy on projects and mentoring other writersA portfolio that shows produced, integrated campaign work and range, from big brand ideas to product storytelling. Portfolio required with applicationA strong understanding of the luxury fashion customer and product storytellingExceptional writing, editing and proofreading skills with meticulous attention to detailA confident presenter and collaborator who works well with all levels of internal and external partnersOrganized and solutions-oriented, able to manage multiple priorities and tight timelinesBilingualism in English and French is an assetDegree in English, Jour
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