Product Marketing Manager

Company Overview
At Motorola Solutions, we believe that everything starts with our people. We’rea global close-knit community, united by the relentless pursuit to help keeppeople safer everywhere. We build and connect technologies to help protectpeople, property and places. Our solutions foster the collaboration that’scritical for safer communities, safer schools, safer hospitals, saferbusinesses, and ultimately, safer nations. Connect with a career that matters,and help us build a safer future.Aperçu de l’entreprise
Chez Motorola Solutions, nous pensons que tout commence par nos employés. Noussommes une communauté mondiale soudée, unie par la volonté incessante decontribuer à la sécurité des personnes partout dans le monde. Nous concevons etconnectons des technologies qui contribuent à protéger les personnes, les bienset les infrastructures. Nos solutions favorisent la collaboration essentiellepour améliorer la sécurité des populations, des écoles, des hôpitaux, desentreprises et, finalement, des nations. Connectez-vous à une carrière quicompte et aidez-nous à bâtir un avenir plus sûr.Department Overview
Envysion, a leading provider of video-based SaaS technology solutions forrestaurants, convenience stores and retailers is seeking an experienced ProductMarketing Manager to join our marketing team. This individual will report to thehead of marketing and sit on the marketing team with a direct line to theproduct team to deliver go-to-market strategies.Job Description
You will be responsible for all aspects of bringing our cutting-edge products tomarket, from developing the critical messages and go-to-market strategy, workingwith marketing and creative to develop assets, to working with the product teamto get early user feedback for all of our product lines. You will also defineand craft the overall strategy and approach for nurturing and growing ourexisting products.Who You Are
You are a creative storyteller and highly capable communicator, comfortablepresenting to internal teams and directly in front of customers to spanwriting, speaking, and presenting.You are curious and approach market research with humility. You askquestions, are open to having your assumptions challenged by data, and areeager to learn new technologies, new audiences, and new markets.You can take complex products or features and distill them into clear,concise, value-focused messages.You have the talent to create compelling and exciting messages todifferentiate your product in the market.You are organized, able to break large projects apart into short-termmilestones, and communicate progress and roadblocks effectively, as you bringthem to completion.You thrive in cross-functional environments and can build relationshipsacross teams to drive the greatest impact.You can creatively problem solve, and adapt to shifting projects and movingtargets.What You’ll Do
As a Product Marketer, you will work across Marketing and the Product Managementteams to develop and deliver exceptional marketing for our Envysion solution.You will be tasked with driving strategy and go-to-market plans, bringing newproducts and features to market. Your focus will be on crafting messaging,creating marketing assets and sales enablement materials, and supportingcampaigns.Responsibilities Include, But Are Not Limited To
Own product and feature launches, including naming, messaging andpositioning, identifying target audiences, and creating content to supportthe launch, such as web pages, social media, collateral, presentations, andmore. Develop launch strategies by creating dynamic campaign plans, definingmessaging angles, and delivering plans to the Growth Team for execution.Manage weekly reporting meetings, adapt campaigns on a weekly basis tomaintain flexibility, and review teaser performance to adjust based onreal-time learnings.Develop the Product Positioning Guide (PPG) by formally defining productpositioning, messaging, benefits, and competitive differentiation. Craftmessaging and positioning that ties our products and features together anddifferentiates them in the market.Acquire deep customer knowledge through market research, customer interviews,and segmentation analysis that help us understand the psychographic anddemographic traits of our key target customers. Drive target market researchto gain first-hand insights directly from the Application Innovation Council(AIC). Conduct competitor and market research to better understand ourdifferentiation, target customers, key industries, and buyer personas.Collaborate with Product Management to conduct experiments that test marketdemand for new concepts and validate various messaging strategies ahead offull product development.Develop critical sales enablement collateral, including 1-pagers, slides,talk tracks, and pitch decks. Assist in developing robust sales trainingmaterials and lead the marketing presentation portion of product kickoffs.Draft webpages, structure newsletter messaging, and develop engaging emailmessaging for campaigns. Deliver customer-facing product content includingrelease notes, factsheets, datasheets, FAQs, video scripts, website content,sales decks, event collateral to effectively position and sell all layers ofthe Envysion product stack.Partner with Product Management to be the voice of the customer. Communicatenew benefits/features, update messaging actively as needed, and consistentlykeep marketing team members abreast of new launch timing and updates.Work alongside the Growth Marketing Team to develop and execute marketingcampaigns to increase awareness and drive demand for products, solutions andsoftware partnerships.Preferred Skills
Bachelor’s degree, ideally in marketing, business or a related field.6+ years experience in Product Marketing, preferably in a business tobusiness role.Experience working with software cloud (SaaS) solutions is a plus.Deck-building and presentation skills.Basic Requirements
Bachelor's Degree with 5+ years of experience in marketing, productmanagement, marketing managementTravel Requirements
Under 25%Relocation Provided
NonePosition Type
ExperiencedReferral Payment Plan
YesEEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.Motorola Solutions adopte, favorise et promeut les principes de diversité,d’équité et d’inclusion. Nous encourageons et accueillons les candidatures detoutes les personnes qualifiées, quelles que soient leur race, originesethnique, religion ou croyance, orientation sexuelle, identité et expressionsexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.Nous sommes fiers de notre culture axée sur les personnes et les communautés,encourageant ainsi chaque Motorolan d’être la version la plus authentique delui-même dans ses responsabilités afin de tenir la promesse d’un monde plussécuritaire.
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