Creative Strategist Paid Social Content

Lead paid social creative strategy for SPC in Vaughan or Toronto, combining performance analysis with high-converting content direction.As Creative Strategist, you will own creative direction across Meta, TikTok, Instagram, YouTube, and organic social channels. You will connect analytics with production, identify viral hooks, and write creative briefs. The role also includes managing student creators, micro-influencers, and in-house production to support audience growth, app installs, and membership conversions.Key Responsibilities:
Build weekly and monthly creative brief cadencesOwn testing roadmaps and evaluate creative performance metricsTranslate growth data into iterative creative revisionsManage student creators and micro-influencer operationsDirect short-form production from concept through final editRequirements:
Three to five-plus years in creative or content strategyFluency in Hook Rate, Hold Rate, CTR, CVR, and CPAExperience managing external creators or UGC networksHands-on short-form video editing experienceActive adoption of modern AI creative platformsBring creative testing, creator management, and short-form production expertise to SPC’s performance-driven content engine.
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