Brand Manager, Gastroenterology
Full-time
Abbvie
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok .
When choosing your career path, choose to be remarkable.
Job Description
The team is looking for a talented and experienced individual to lead the marketing and commercial activities of our gastroenterology portfolio. Through innovative tactics and a team-oriented approach, the Brand Manager will play a pivotal role in marketing new treatment options. This position is based in Montreal (Saint-Laurent) and reports to the Marketing Manager - Gastroenterology.
Key Responsibilities:
- Develop and successfully implement the commercial marketing plan.
- Lead the implementation of tactics aligned to strategies identified in the brand plan.
- Manage and track the Advertising and Promotion (A&P) budget.
- Communicate strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
- Analyze market issues and opportunities and communicate findings to brand team and to senior management.
- Plan and develop sales promotional materials and coordinating field team meetings.
- Support the team for the planning and coordination of the national sales meeting and cycle meetings.
- Ensure successful collaboration between agency of record and AbbVie internal partners (Advertising, AbbVie Care, Patient relations).
- Work collaboratively with external vendors.
- Collaborate with Global, Area & Affiliate colleagues to optimize total portfolio performance now and in the future.
Qualifications
Education/Experience required:
- Bachelor’s degree in Commerce, Science or related field is required.
- Relevant marketing experience with a proven track record within the biotech/pharmaceutical industry:
- Marketing experience within a relevant therapeutic area is a strength (minimum two years).
- Immunology and/or Gastroenterology experience preferred
- Experience with digital/virtual programs deployment is an asset.
- Ability to think and plan strategically (work plans, activities, timelines, targeting) and operating with execution excellence.
Essential skills and abilities:
- Advanced French and English language proficiency (oral and written).
- Experience with Microsoft Office Suite (Outlook, PowerPoint, Excel, Word, etc.).
- Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks).
- Travel required about 25% of the time.
- Valid driver’s license and passport.
Key leadership competencies:
- Drive & communicate vision and strategy.
- Excel in marketing by translating a very precise positioning into marketing tactics and sales force execution.
- Contribute to the brand team as an effective and genuine team player.
- Prioritize decisions and activities to ensure efficient use of resources and address critical issues impacting the brand.
- Prepare and deliver presentations to the different stakeholders; adapt key messages to the audience.
- Drive and manage projects.
- Propose new and innovative marketing solutions.
Additional Information
AbbVie strives to provide a French working environment for its employees in Quebec. Although as part of its francization program has taken all reasonable steps to avoid imposing the following requirement, advanced amount of knowledge of English / Fluency in English is an essential requirement for the position of Brand Manager including, but not limited to, for the following reasons:
- English speaking employees outside the province of Quebec.
- English speaking clients outside the province of Quebec.
- Anglophone region outside the province of Quebec.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Vacancy posted 21 hours ago
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