Public Relations & Communications Manager

Company Description
Company Description Fairmont Waterfront redefines hospitality with Pure Coastal Luxury. Our award-winning hotel, nestled on Vancouver’s stunning waterfront, is consistently celebrated by top publications like Conde Naste Traveler and recognized as a Great Place to Work® Canada for a second consecutive year. We are Industry leaders in sustainability & embody our commitment to our community, featuring Vancouver’s first green roof & rooftop apiary.
Our Culture is strongly rooted in diversity, inclusion, professional growth and development – over 60% of promotions are from within. We are committed to empowering ambitious individuals to thrive. If you’re a visionary who shares our values and passion for excellence, join us to help shape the future of luxury hospitality.
Why work at Fairmont Waterfront?
Sustainability and community commitment – recognized with 5 Green Leaves Certification rating from Green Key Global since 2011
Empowering Women in Leadership – More than 50% of leadership team including Executive Level, are women
Celebrating Diversity – our team represents over 60+ countries, fostering an inclusive and global community
Strong Culture of Belonging for the 2SLGBTQIA+ community providing year-round support, including gender inclusive change rooms
Generous perks – Enjoy discounted rates at over 5,500 Accor hotels worldwide through our Colleague Travel Discount Program* food & beverage discounts, transit reimbursement program for Trans Link monthly passes, subsidized meal during your shift through our colleague dining program
Comprehensive Benefits – through our Benefit Plan* including medical, dental and vision coverage, Pension Plan, and more!
Dining Discounts – Get 50% off at our dining establishments in Vancouver, Victoria and Whistler through our Food & Beverage Discount Program
Exclusive Experiences – One free stay through our Be Our Guest Program
Competitive salary commensurate with experience in the range of $75,000/year – $82,000/year
full-time and part-time status colleagues
Job Description
Summary of Responsibilities:
Develop communication strategies and public relations programs within the hotel to local/regional/national/international press outlets, leverage existing and building upon new relationships to ensure proactive media programs, and developments with new publications, broadcast and digital platforms to extend the brand and support hotel’s revenue generation goals.
Develop and maintain a local crisis communication program
Serve as the key primary contact in the hotel for the media, industry partners and the community.
Manage all hotel brand and philanthropic partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand.
Business Goals
Develop and manage annual PR plans, budgets and partnership event budgets.
Contribute to hotel revenue targets at Fairmont Waterfront
Create strategies to maximize profitability through PR strategies that build revenue or reduce costs through effective management and planning.
Media Relations & Communications
Act as a spokesperson for the hotel and as a member of the core crisis management team.
Generate new and traditional media initiatives.
Work in partnership with marketing to develop and execute earned media PR programs to support marketing initiatives.
Work with corporate PR to develop and execute brand initiatives.
Write and disseminate press kits, releases, editors’ advisories, calendar listings.
Advise and provide council on marketing and advertising copy, program briefs, providing editing for brand consistency.
Update PR newsroom and keep corporate PR and agencies informed of all news.
Develop and build positive relationships with local media and industry partners in key markets.
Manage all media driven events from plan development, budget management, program flow, and implementation with internal and external stakeholders, ensuring all event deliverables are met on time and within budget.
Develop and maintain all media lists and contact information.
Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
Pro-actively organize media visits and familiarization trips to targeted media outreach/entertaining as needed.
Work with tourism and airline partners where appropriate.
Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities.
Extend brand reach with non-traditional marketing and media partnerships.
Work with Marketing lead to leverage advertising and marketing programs.
Submit monthly media measurements reports to Corporate PR, DOSM and General Manager.
Employee & Corporate Communications
Facilitate crisis communications leadership, and media training to hotel executive team, crisis team, and colleagues as needed.
Advise on messaging and content for hotel internal communication vehicles.
Provide writing and editing support to executive and People & Culture teams, such as preparing executive commentary, speeches, key notes and other communications materials for senior executives for interactions with staff, and key stakeholders as required.
Develop PR strategies that align with employee engagement and community relations activities.
Monitors the public environment and perspective, applying insights strategically, and providing solutions should issues arrive that may impact reputation.
Additional Responsibilities
Provide strategic direction and align corporate and hotel objectives.
Assist with creation and administration of branded programs (provide feasibility and operational perspective).
Pitch innovative and creative stories to garner media exposure.
Develop new partnerships
Update Regional Vice President, General Manager, RDOSM, DOSM and Corporate PR regarding PR issues
Other duties as assigned
Qualifications
Bachelors’ degree and/or Hotel Management Diploma/Degree in PR and/or journalism degree required.
A minimum of at least 3 years PR experience preferably with a luxury brand, hotel sales and/or hospitality atmosphere.
Excellent written and verbal communication skills mandatory.
Positive attitude and supportive, team based approach towards the attainment of the hotel’s short and long-term goals.
Flexible, results-oriented, decision-maker, positive, multi tasked, detail oriented, self-motivated, strong initiative.
Ability to travel and work flexible hours and days.
Strong computer literacy, especially with Word, Outlook, PowerPoint, Excel, LinkedIn, and other social media platforms.
Proven ability to create and build authentic partnerships within industry and community.
Additional Information
Canadian work authorization.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit
Do what you love, care for the world, dare to challenge the status quo!
#BELIMITLESS
Job Criteria
Seniority level:
Not Applicable
Employment type:
Full-time
Job function:
Marketing, Public Relations, and Writing/Editing
Industries:
Hospitality
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