Avp Go-To-Market Strategy

Lead go-to-market strategy and demand generation at Sun Life in a hybrid environment, shaping growth priorities for Group Retirement Services.As Assistant Vice President, Market Strategy, you will translate GRS objectives into segment plans, competitive positioning, and routes to market. You will shape value propositions, strategic communications, and marketing investment decisions. The mandate also includes aligning Corporate Marketing and Communications, CXO, member marketing, and Business Development partners around coordinated execution.Key Responsibilities:
Set commercial agendas, strategic trade-offs, and resource prioritiesDevelop differentiated propositions and audience-specific messagingAssess marketing investment, pipeline contribution, conversion, and ROILead demand generation and commercial alignment with Business DevelopmentGovern launches, communications, and post-launch performance reviewsRequirements:
University degree or post-secondary education10+ years of relevant financial services industry experienceExperience leading go-to-market strategy and demand generationExpertise in strategic communications and value proposition developmentRegular travel and Quebec bilingualism where applicableBring executive influence, marketing economics, and commercial strategy expertise to strengthen Sun Life’s GRS growth agenda.
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