Digital Marketing & Content Lead

Digital Marketing & Content LeadBusiness Instincts Group (BIG) is looking for a hands‑on, results‑driven Digital Marketing & Content Lead to join our growing team.We’re searching for someone who is equally comfortable developing strategy and rolling up their sleeves to execute. This role is ideal for someone who enjoys building marketing campaigns from the ground up, writing compelling content, analyzing performance, and continuously optimizing results. You’ll thrive in this position if you’re proactive, organized, and passionate about creating marketing that delivers measurable impact.As Digital Marketing & Content Lead, you’ll help plan, execute, and optimize marketing initiatives across multiple brands and client accounts. From managing paid advertising campaigns to developing content strategies and reporting on campaign performance, you’ll play a key role in driving growth for both Business Instincts Group and our clients.What You’ll Do
Develop & Execute Digital Marketing Strategies
Work closely with leadership to develop and implement marketing strategies that support business objectives across a variety of industries, including technology, professional services, capital markets, and emerging businesses.Manage Paid Advertising Campaigns
Plan, launch, monitor, and optimize digital advertising campaigns across platforms including Google Ads and paid social. Continuously evaluate campaign performance, identify opportunities for improvement, and maximize return on investment.Lead & Creation
Develop content calendars and create engaging content across multiple channels, including:LinkedInSocial mediaBlogsEmail marketingWebsite contentCampaign landing pagesSupport Multi-Channel Marketing Campaigns
Coordinate the execution of integrated marketing campaigns across digital platforms, working closely with internal teams to ensure campaigns are delivered on time and achieve desired results.Measure Performance & Report Results
Track campaign performance using Google Analytics, advertising platforms, and marketing reporting tools. Prepare clear, actionable reports that identify successes, opportunities, and recommendations for ongoing optimization.Research Markets & Identify Opportunities
Stay informed on industry trends, competitor activity, and emerging marketing practices to identify opportunities for growth and continuous improvement.Maintain Brand Consistency
Ensure all marketing materials, campaigns, and communications maintain consistent branding, messaging, and quality across every client and internal initiative.Take Ownership
Work independently in a remote environment while confidently managing multiple priorities, meeting deadlines, and driving projects forward with minimal oversight.You’re Probably a Great Fit If You:
Have experience managing Google Ads and paid social campaignsEnjoy writing and creating high‑quality business contentCan confidently move between strategy, execution, and reportingAre highly organized and detail‑orientedThrive in a fast‑paced, remote work environmentAre a self‑starter who takes ownership of projectsHave strong written and verbal communication skillsEnjoy analyzing data and using insights to improve performanceCan manage multiple brands, campaigns, and deadlines simultaneouslyTake pride in producing polished, professional workSkills & Experience
Previous experience in digital marketing, content marketing, or marketing strategyExperience managing Google Ads campaignsExperience with paid social advertising platformsStrong copywriting and business writing skillsExperience developing content calendars and marketing campaignsExperience with email marketing platformsExperience using Google Analytics and campaign reporting toolsStrong understanding of SEO best practicesExperience with Content Management Systems (CMS);
Salesforce experience is considered an assetProficiency in Microsoft Office and Google WorkspaceExcellent organizational, analytical, and project management skillsA degree in Marketing, Communications, Business, or a related field is considered an asset. Relevant experience, initiative, and a proven ability to execute successful marketing campaigns are equally valued.About Business Instincts Group
Business Instincts Group is an innovative company focused on building impactful brands, digital products, and marketing solutions across a variety of industries. We combine strategy, creativity, and execution to help our brands and clients stand out in competitive markets.We value accountability, initiative, collaboration, and people who genuinely care about doing great work.What We Offer
Remote Work EnvironmentPaid Time OffMonthly Health Spending AccountOpportunity to work across diverse brands and industriesCollaborative and fast‑moving team environmentMonthly travel opportunitiesOpportunities for professional growth and career developmentLocation & Travel Requirements
This is a remote position;
however, candidates must be based in Calgary, Alberta, and have access to a reliable vehicle.This role includes occasional in‑person meetings, content shoots, events, and monthly travel opportunities depending on project requirements. Flexibility and the ability to travel as needed are important for this position.
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