Marketing And Communications Director

Director of Marketing and Communications - International Development and Relief Foundation (Mat Leave - 12 months)
Duration:
12 Months
At IDRF we seek a visionary Director of Marketing and Communications for a 12-month maternity leave term. This role will lead our marketing, communications, and public relations strategy to promote IDRF's mission globally and expand and deepen our digital footprint.
Craft and oversee a comprehensive branding and marketing strategy to spotlight IDRF's charitable activities at national and international levels.
Lead innovative digital marketing strategies, driving brand awareness, online engagement, and traffic.
Manage and mentor a marketing and communications team to maintain a strong brand voice and foster growth within the team.
Oversee IDRF's public relations and media relations strategy, including proactive media outreach, press releases, and spokesperson preparation.
Act as a senior point of contact for media inquiries and lead reputation and crisis communications, particularly during emergency appeals and sensitive humanitarian contexts.
Review and approve public statements and media materials to ensure accuracy, consistency with IDRF's brand and values, and compliance with CRA requirements.
Develop and execute marketing campaigns for IDRF's diverse initiatives, including monthly, emergency, and seasonal programs.
Manage and enhance our digital platforms including websites, social media, and email marketing, focusing on accessibility, aesthetics, and storytelling of our impact.
Oversee the website, optimize for SEO, and create engaging advertising landing pages.
Develop and oversee the production of print and digital marketing collateral, including mailers, brochures, videos, reports, graphics, ads, and other promotional materials.
Collaborate with cross-functional teams to align marketing strategies with organizational goals and establish cohesive messaging.
Analyze donor data and marketing KPIs to refine campaigns and increase effectiveness.
Stay ahead of digital trends, recommending proactive strategies to bolster IDRF's online presence.
Manage the marketing budget, ensuring that resources are allocated effectively and remain cost-effective.
Qualifications & Competencies
7+ years' experience leading successful marketing and communications initiatives, with a strong preference for experience in the non-profit sector.
Bachelor's degree or College Diploma in Marketing, Communications, or relevant field.
Proficiency in digital marketing principles and platforms, including Google Analytics 4, Google Ads, and social media advertising.
Demonstrated creativity in content creation and storytelling with an eye for design.
Strong strategic thinking, problem-solving, and project management skills.
Exceptional verbal and written communication skills in English.
Ability to independently prioritize tasks and thrive in a dynamic, multicultural environment.
Ability to work under pressure and meet tight deadlines.
Strong attention to detail.
Familiarity with the Canadian digital landscape, inclusive fundraising, and accessibility practices.
A commitment to embody and promote IDRF's values of diversity, equity, and inclusion.
What We Offer:
IDRF values diversity, equity, and inclusion and invites candidates from various backgrounds to join our mission-driven team. We provide a supportive and inclusive workplace culture and are committed to our staff's professional development and well-being.
Embark on a journey with IDRF where your innovative strategies and passion for social impact can flourish.
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