Director Lifecycle Marketing and SEO
Jobgether
Lead lifecycle marketing and organic acquisition from Canada in a remote-first role spanning Braze, SEO, and customer growth.
As Director, Lifecycle & Organic Growth, you will lead two critical growth functions and manage a team of seven. You will guide acquisition, activation, engagement, retention, and revenue contribution through experimentation and operational excellence. Cross-functional work with Product, Data, Engineering, Legal, and Marketing supports measurable, compliant growth.
Key Responsibilities:
- Define strategy, roadmap, targets, and performance outcomes
- Lead onboarding, activation, retention, reactivation, and customer communications
- Drive SEO, technical SEO, GEO, ASO, and content marketing
- Establish incrementality measurement, control groups, and experimentation
- Manage lifecycle operations, Braze, vendors, and owned channels
Requirements:
- 10+ years in lifecycle marketing, CRM, or customer retention
- At least four years managing managers and marketing teams
- Advanced Braze, segmentation, Liquid, and customer data integration experience
- Strong SEO, ASO, analytics, and SQL capabilities
- Regulated-industry experience and Canadian marketing compliance knowledge
Shape measurable customer growth through lifecycle strategy, organic acquisition, experimentation, Braze, and compliant marketing operations.
#J-18808-LjbffrVacancy posted 6 hours ago
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