Product Education Copywriter

Business Unit:
Store Support Centre (SSC)
Time Type:
Full-time
Description & Requirementswho we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
We're looking for a Product Education Copywriter to create engaging, on-brand product education content that helps guests understand, connect with, and get excited about our products. From product descriptions and packaging copy to product naming and educational resources, this role brings our innovations, technologies, and product stories to life across a variety of guest-facing touchpoints.
In this role, you excel at translating complex product details into language that is clear, engaging, and easy to understand. You partner closely with cross-functional teams to learn about product intent, gather information, and uncover the details that matter most to the guest experience. You understand the role product education plays in helping guests make informed decisions and creating meaningful connections with our products, whether they're shopping in store or online.
You bring strong writing and editing skills, attention to detail, and a passion for product. You thrive in a fast-paced environment, balancing multiple projects and seasons while maintaining accuracy, consistency, and adherence to brand voice. You're comfortable working through ambiguity, proactively following up to gather information, and collaborating with partners to ensure product stories are represented clearly and accurately. Beyond writing, you're curious, collaborative, and committed to continuously growing your expertise in product, storytelling, and the evolving needs of our guests.
core responsibilities
Your words, on our website and on our packaging, will help to educate and inspire our guests. We create the Product Education materials (Why We Made This) and name all products
Write clear, persuasive, and original copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions and other special projects
Work in close-knit partnerships with design and merchants, while checking in with our friends in compliance and legal
Be a subject matter expert for all things product to partners across the business
Embrace feedback and direction from a Managing Editor and your peers
Clearly articulate and present ideas to generate excitement
Work in a fast-paced, high-volume environment on several calendar tracks at once
Proofread copy to check spelling and grammar and work with a style guide
Keep up to date with popular culture and trends, specifically focusing on athletic and lifestyle apparel
Schedule working sessions with cross-functional partners and meticulously follow up in emails and meetings about specific details and project nuances
Consider the guest’s journey, whether they’re in store or online
qualifications
3+ years of professional copywriting experience
A folio of work that demonstrates experience in product education
A writing degree or diploma is required
Experience working on multiple projects simultaneously and effectively juggle diverse writing demands
A self-starter able to follow up to acquire precise information and then to utilize sound judgment when responding to nuanced project needs
Demonstration of being able to write in a brand’s voice
Clear communication skills and a meticulous eye for detail
Experience and confidence working with content management systems, databases, and spreadsheets to store, review, organize, and deliver written information
A positive, can-do approach to creative problem solving
Experience in proofing dielines is an asset
Advanced knowledge of writing, grammar, punctuation, and SEO best practices
A passion for product
who are you
You love to take initiative and work well within a team
You’re a strategic problem solver who’s self-motivated, productive, and efficient
You’re passionate about communication and technology and stay on top of current trends
You have sharp attention to detail and are a champion of consistency
You understand how to write for a general vs specific audience and how to calibrate tone, details, and syntax to nuance desired messaging
You thrive in a fast-paced environment
You’re technically savvy and can work in systems like Flex PLM, Excel, and other content management systems
must haves
Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in Canada is required for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from
$71,400 – 93,800 CAD
annually ;
the base pay offered isbased on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
Extended health and dental benefits, and mental health plans
Paid time off
Savings and retirement plan matching
Parenthood top-up
Extensive catalog of development course offerings
People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
Hybrid;
In-person collaborationand connection is important to our culture. Work is performed onsite, minimum 4 days per week.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at View email address on ca.hrm.tc. In your email, please include the position title, the location of the position and the nature of your request. The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions. At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual's own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.
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