Innovation Marketing Brand Manager
General Mills, Inc.
Nature Valley의 혁신 파이프라인과 소비자 마케팅을 이끄는 Brand Manager입니다. Mississauga, Ontario에서 대면 면접으로 진행되는 정규직입니다.General Mills Canada에서 변화하는 소비자 요구와 시장 변화에 대응하는 장기 브랜드 전략을 개발합니다. 콘셉트부터 출시까지 혁신 및 리노베이션을 관리합니다. 에이전시, 브랜드 경험 팀, 영업과 제품 등 기능별 파트너와 협업합니다.주요 책임:
장기 브랜드 전략과 혁신 파이프라인 개발프로젝트 일정, 마일스톤, 기능별 팀 관리에이전시와 캠페인 브리프 및 실행 협력소비자와 카테고리 인사이트를 성장 기회로 해석팀 간 계획을 명확히 전달하고 책임 구축자격 요건:
마케팅, 경영학 또는 관련 분야 학사 학위관련 경력 3년 이상소비자 마케팅 브리프 개발 경험 선호에이전시 또는 크리에이티브 파트너 협업 경험 선호전략적 영향력과 크로스펑셔널 리더십 역량혁신 관리, 캠페인 개발, 크로스펑셔널 리더십으로 Nature Valley의 다음 성장을 만들어갑니다.
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장기 브랜드 전략과 혁신 파이프라인 개발프로젝트 일정, 마일스톤, 기능별 팀 관리에이전시와 캠페인 브리프 및 실행 협력소비자와 카테고리 인사이트를 성장 기회로 해석팀 간 계획을 명확히 전달하고 책임 구축자격 요건:
마케팅, 경영학 또는 관련 분야 학사 학위관련 경력 3년 이상소비자 마케팅 브리프 개발 경험 선호에이전시 또는 크리에이티브 파트너 협업 경험 선호전략적 영향력과 크로스펑셔널 리더십 역량혁신 관리, 캠페인 개발, 크로스펑셔널 리더십으로 Nature Valley의 다음 성장을 만들어갑니다.
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