Omni & Multicultural Marketing Lead

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox

As the Omni and Multicultural Marketing Lead, you will play a critical role in shaping how Clorox connects with Canadian consumers and shoppers across all touchpoints. You will lead a high-performing team responsible for translating deep shopper and consumer insights into compelling, frictionless brand experiences that span the full omni-channel journey—from digital discovery to in-store conversion. Your leadership will ensure our marketing strategies are not only insight-driven but also agile and responsive to the evolving retail landscape, enabling us to meet our consumers where they are and how they shop.

In this role, you will be the strategic bridge between brand, customer, and commerce. You will bring brand strategies to life by ensuring a seamless, agnostic connection across all stages of the shopper journey, driving conversion and loyalty through integrated marketing and e-commerce activations.

This role demands a leader with a passion for building brand equity, a strong grasp of multicultural dynamics, and a collaborative spirit to drive culturally resonant campaigns in partnership with cross-functional teams

In this role, you will:

Strategic Leadership for Omni-Channel and Shopper Program Development

• Lead the development of comprehensive omni-channel strategies that align with overall business objectives and drive brand and customer growth.
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing plans that resonate with shoppers at every touchpoint.
• Utilize advanced shopper insights to inform and shape tactical strategies, ensuring they are data-driven and tailored to meet the evolving needs of the shopper.
• Lead development of impactful merchandising programs that enhance brand presence and influence shopper behaviour at the point of sale.
• Collaborate cross-functionally to support the launch of innovation, ensuring new products are successfully introduced with compelling in-store and digital activation plans.
• Oversee all “end-to-end” omni-channel marketing activities including program design, development, implementation, execution and budget management
• Stay abreast of industry trends and emerging technologies, incorporating innovative approaches into Omni Marketing strategies.
• Champion a culture of continuous improvement, encouraging the team to seek out new opportunities for growth and efficiency.
• Manage external agencies and vendors to ensure flawless execution and Innovation

Multicultural Strategy and Program Development across Brands

• Develop and lead the Clorox Multicultural Marketing Strategy aligned with national brand objectives
• Identify and prioritize key brands and cultural segments based on market insights and business opportunities
• Oversee the creation of culturally resonant content and campaigns across all channels.
• Monitor campaign performance and optimize based on cultural insights and analytics

Customer Connectivity

• Act as a liaison between Omni Marketing and customer teams, facilitating effective communication and collaboration to drive in-store and online success.
• Develop and maintain strong relationships with key retail partners, ensuring alignment and execution of joint business plans.
• Provide oversight for go to market execution of retail initiatives, ensuring they are delivered on time, within budget, and to the highest standard.
• Monitor and evaluate the performance of campaigns, using insights to refine and improve future initiatives.

What we look for

Years and Type of Experience

• 10+ years experience with proven related experience leading a Shopper Marketing Team in CPG

Skills and Abilities

• Proven experience in omni-channel and shopper marketing, with a strong track record of driving successful retail initiatives.
• Deep understanding of shopper insights and their application in marketing strategy development.
• Excellent leadership and communication skills, with the ability to influence and collaborate effectively with cross-functional teams and external partners.
• Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
• Passion for innovation and a commitment to staying ahead of industry trends.
• Strong financial acumen with experience in budgeting and financial analysis
• Commercial awareness and strategic mindset

Education Level/Degree

• Business qualification (BA/ MBA/ BComm) or BS with focus on Communication or Marketing or equivalent working experience.

This posting is for an existing vacancy within our organization.

Workplace type

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more .

[Canada] Additional Information

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of well-being and provide flexibility for our teammates’ unique needs. This includes robust health plans, a competitive pension program with a company match, paid time off benefits (including half-day summer Fridays, depending on location), Maternity leave benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience, and location. Below is the targeted range for this role.

• Non-Sales: $190,913 - $240,913
• Sales: $157,386 - $207,386

All ranges are subject to change in the future.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes