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Insurance Sales Strategy Director

Sunlife

Shape insurance sales strategy at Sun Life by developing campaigns, monitoring risks, and strengthening advisor penetration across regional markets.

The Director of Sales supports insurance, health, and retention targets through sales promotion forums and strategic planning. This senior leader collaborates with the Regional Vice President, Directors of Sales nationally, advisors, firms, and internal teams. Success requires organized execution across multiple priorities, stakeholders, and timelines.

Key Responsibilities:

  • Assist regional strategic planning for advisory distribution channels
  • Develop and manage sales campaigns and promotional forums
  • Support market share growth and advisor penetration
  • Identify, monitor, and mitigate potential company risks
  • Manage team budget planning and accountability

Requirements:

  • University degree or post-secondary education
  • Life and Health Insurance License
  • Insurance industry, competitor, segmentation, and trend knowledge
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities under tight timelines

Use insurance market knowledge, strategic planning, and sales campaigns to advance Sun Life's regional objectives.

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Vacancy posted 22 hours ago
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