Senior Advisor, Integrated Marketing And Cross-Functional Campaigns

Job Description
Build the future with us Are you passionate about marketing and eager to contribute to initiatives that have a tangible impact on the organization’s visibility and growth? As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you will play a key role in transforming marketing priorities into cross-functional campaign strategies and amplification initiatives. You will provide leadership in campaign development by mobilizing business lines, expert teams, and agencies. Your expertise will help ensure strategic alignment, brand consistency, and the performance of marketing initiatives.What you’ll accomplish with us
As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you’ll be at the core of our mission.Translate the directions and priorities of the integrated marketing plan into cross-functional campaign strategies, awareness initiatives, and amplification recommendations aligned with business objectives.Define campaign objectives, priority audiences, key messages, distribution strategies, and performance indicators in collaboration with business lines and experts.Translate campaign directions into clear strategic, creative, media, and content briefs, and guide internal teams, agencies, and external partners in their execution.Guide campaign implementation in collaboration with the team and exercise influential leadership with multidisciplinary teams and agencies.Act as a trusted advisor to business lines to identify amplification opportunities, ensure the integration of corporate initiatives, and maintain alignment with business priorities and brand strategy.Ensure that strategies, messages, creative assets, and various touchpoints respect the brand’s positioning, standards, and expression.Define measurement objectives, performance indicators, and targets, interpret results, and formulate optimization and marketing investment recommendations.Monitor emerging trends, practices, technologies, and channels, and identify opportunities to responsibly integrate artificial intelligence and automation into campaign development, personalization, amplification, and optimization.What could accelerate your success in this role
Has a bachelor’s degree in marketing, communications, business administration, or a related field.Has a minimum of 8 to 10 years of experience in integrated marketing or campaign development.Has demonstrated experience defining complex campaign strategies and developing recommendations with organization-wide impact.Has a strong understanding of media strategy, marketing investment recommendations, and the strategic management of agencies and external partners.Is recognized for their influential leadership and ability to mobilize partners and guide decision-making in a matrix environment.Has a strong understanding of digital marketing, media, content, customer experience, data, and performance indicators, as well as a good understanding of the opportunities and considerations associated with the responsible use of artificial intelligence in marketing.Demonstrates strong strategic thinking, judgment, analytical skills, autonomy, and a results-oriented mindset, as well as excellent communication, synthesis, and presentation skills with managers and executives.Demonstrates an advanced level of English and French proficiency, as the role involves communicating verbally and in writing and participating in meetings with unilingual English-speaking and French-speaking partners and stakeholders across Canada on a regular basis.Why you’ll love working with us
A work environment where learning and development merge with a collective pursuit of excellence;
AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth;
A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
The opportunity to workin a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.Competitive Benefits
Flexible group insurance plansCompetitive retirement savings planEmployee share purchase planVacation program, wellness days, and personal development daysTelemedicine servicesEmployee and Family Assistance Program (EFAP)Ergonomic furniture programPerformance bonusDiscounts on iA productsAnd much more!Location(s)
Quebec / 1080, Grande Allee WestOther Possible Location(s) Montreal / 1981 McGill College AvenueCompany iA Financial GroupPosting End Date 2026-11-17Company Overview
iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement autoOur Commitment to Diversity and Inclusion
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.Technology and Artificial Intelligence in Recruitment To optimize and support our recruitment process, iA Financial Group may use certain technological tools, including artificial intelligence. These tools support the work of our recruiters but do not replace their judgment. All hiring decisions continue to be made by authorized individuals within the organization. For more information, please refer to our Privacy Notice. As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.
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