Director, Marketing

Position Summary
The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.Key Responsibilities
Develop and execute a marketing strategy aligned to aggressive organic growth targetsPartner with CEO, COO, and business leaders to support:
Regional growth prioritiesNew service line expansionCross-sell across installed base
Translate commercial objectives into clear demand generation plansDemand Generation (Primary Focus)
Build and execute multi-channel demand generation programs:
Digital (SEO, SEM, paid media)Field marketing / regional campaignsEmail and lifecycle marketing
Drive qualified lead generation for:
Service contractsEmergency/repair workRentals and parts
Establish and track pipeline contribution and ROI metricsSales Enablement
Partner closely with Sales and Business Development teams to:
Develop sales collateral, pitch decks, and case studiesImprove win rates and sales cycle efficiencyStandardize messaging across regionsBuild tools that enable local teams to execute consistently
Brand & Positioning
Define and elevate a consistent North American brand across legacy and acquired businessesPosition the company as a trusted, technical partner in boiler and mechanical servicesEnsure brand consistency across:
Website(s)ProposalsField materialsDigital presence
Digital & Infrastructure Build-Out
Own and optimize the company’s digital ecosystem:
Website strategy and performanceCRM and marketing automation (in partnership with IT/Sales)Implement scalable tools and processes appropriate for a PE-backed platform
M&A Integration Support
Support marketing integration of acquisitions, including:
Brand alignment decisions (house of brands vs. single brand)Website and collateral integrationCustomer communication strategies
Ensure acquired businesses are quickly integrated into growth enginePerformance & Analytics
Establish a metrics-driven marketing function, including:
Cost per lead / acquisitionMarketing-sourced pipelineConversion rates by channel
Provide regular reporting to executive team and PE sponsors as neededQualifications
Experience
8–12+ years of marketing experience, with strong preference for:
Industrial, field service, or B2B services environmentsMulti-location or distributed operationsExperience in a high-growth and/or private equity-backed company strongly preferred
Proven success building demand generation engines with measurable ROICapabilities
Player-coach mindset (willing to execute directly, not just delegate)Strong commercial acumen and ability to align with revenue goalsExperience supporting sales-led organizationsAbility to operate with ambiguity and speed in a scaling environmentStrong project management and prioritization skillsTechnical Skills
Digital marketing (SEO/SEM, paid media, analytics)CRM and marketing automation platforms (e.G., Salesforce, HubSpot)Content development and campaign executionData-driven decision makingSuccess Profile
This individual will succeed if they:Build a repeatable demand engine that drives measurable revenue growthEnable the sales team to close more business, fasterBring structure and discipline to marketing without slowing the businessEffectively balance strategy and hands-on executionScale marketing capabilities in line with the company’s M&A-driven expansionWorking Conditions
This role requires regular travel (up to 25%) to various U.S. and Canadian locations.This role will be remote with a requirement to attend in person on site monthly.Benefits
401(k)Dental insuranceEmployee assistance programHealth insuranceLife insurancePaid time offVision insuranceCompany Overview
The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.The Company operates from its head office in Aurora, ON and maintains sales and service operations in Apache Junction, AZ, Cincinnati, OH, Greensboro, NC, Hartford, CT, Louisville, KY, Jacksonville, FL, Las Vegas, NV, Orlando, FL, Ottawa, ON, Red Deer, AB and Sioux City, IA,Pay: $177,000.00-$205,000.00 per yearBenefits
Dental careDisability insuranceEmployee assistance programLife insurancePaid time offRRSP matchVision careWork from homeWork Location
Remote
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