Senior Local Marketing Strategist

Job Description

Job Description

Role Overview

Seeking an experienced, proactive, analytical, and resourceful Senior Local Marketing Strategist to support local marketing performance across our North American and UK franchise network. This role combines franchisee consultation, hands-on execution, campaign analysis, and broader strategic contribution to support continued growth.

The successful candidate will serve as a trusted marketing advisor to franchisees, proactively reviewing local performance, recommending practical opportunities, and executing initiatives that support store-level goals while maintaining brand consistency. As a senior contributor within a small but mighty marketing team, this person will also help advance the department by identifying new ideas, improving programs and processes, and contributing to broader marketing planning and innovation.

Key Responsibilities

Franchisee Engagement & Local Marketing Consultation

• Proactively engage franchisees to understand their business goals, local market conditions, opportunities, and marketing priorities
• Plan and conduct local marketing performance reviews, translating campaign results and market information into clear recommendations and practical action plans
• Build engaged, trusting, and mutually beneficial relationships with franchisees and store teams
• Coach franchisees with varying levels of marketing knowledge and encourage participation in appropriate local marketing activities and programs
• Provide informed guidance across digital and conventional marketing channels, drawing on internal specialists when deeper channel expertise is required
• Support franchisees with local marketing requests, store opening strategies, campaign planning, proposal evaluation, and the assessment of results
• Identify successful local practices and opportunities that can be shared or adapted across the franchise network
  

Local Marketing Execution

• Prioritize and fulfill franchisee and store marketing requests from initial consultation through execution and follow-up
• Recommend, develop, execute, analyze, and optimize email marketing campaigns that support franchisee sales and marketing objectives
• Develop or adapt creative materials for local initiatives, including email marketing, social media, digital campaigns, traditional advertising, events, and other local placements
• Coordinate local campaign requirements with internal marketing specialists, external suppliers, and franchisees as appropriate
• Review local marketing/advertising proposals and provide clear recommendations based on audience, cost, brand fit, and expected value
• Ensure all local marketing activities and materials align with approved strategies, brand standards, franchise requirements, and applicable policies
• Maintain organized records of franchisee requests, recommendations, campaign activity, follow-up actions, and results
• Coordinate and support the brand’s participation in selected national and international trade shows, including occasional travel within Canada and the United States
  

Marketing Strategy & Advancement

• Contribute ideas and recommendations that strengthen local marketing support, franchisee engagement, and overall marketing effectiveness
• Identify, research, and help pilot new local marketing programs, channels, tools, technologies, and processes
• Use campaign data, franchisee feedback, and network trends to identify broader opportunities and recommend improvements
• Work collaboratively with internal specialists to connect channel activity to franchisee goals
• Help develop scalable resources, playbooks, campaigns, and best practices that can be used across the network
• Contribute to annual and longer-term marketing planning, special projects, and department priorities
• Monitor developments and best practices in franchise marketing, multi-location marketing, B2B marketing, local media, AI, and marketing technology

Qualifications:

• University or college degree/diploma in marketing, business, communications, or a related field
• Five or more years of progressive marketing experience, preferably in a franchise, multi-unit, B2B, retail, or distributed network environment
• Broad working knowledge of digital and traditional marketing, including paid media, SEO, email marketing, social media, local advertising, events, sponsorships, and marketing analytics
• Proven ability to interpret campaign performance, identify opportunities, and communicate recommendations clearly to non-marketing audiences
• Experience advising, coaching, or influencing business owners, operators, clients, or other independent stakeholders (including those with varying marketing knowledge)
• Demonstrated ability to independently generate ideas, build practical plans, and move initiatives from concept through execution
  Hands-on experience developing email campaigns and local marketing materials; familiarity with Adobe Creative Suite or similar design tools is an asset
• Strong written, verbal, presentation, and relationship-building skills
• Excellent judgment, organization, attention to detail, and ability to manage competing priorities in a fast-paced environment
• Collaborative and resourceful approach, with the ability to work independently and draw effectively on subject-matter experts
• Proficiency with Microsoft 365 and Copilot applications
• Experience working within a franchise system or supporting a large multi-location network is a strong asset
• Ability to travel occasionally within Canada, and the United States
  

Why Join?

• Hybrid work environment focused on balance and flexibility
• Competitive compensation, benefits, RRSP matching, and vacation package
• Opportunity to influence local marketing performance across a large international franchise system
• Broad exposure to digital, traditional, local, and brand marketing initiatives
• Opportunity to contribute new ideas, improve programs, and help shape the future of the marketing function
• Collaborative, growth-oriented culture reshaping an industry

(Company: Confidential)
Providing businesses and consumers with quality customer service and products for more than 30 years.

Company Description

(Company: Confidential)\rProviding businesses and consumers with quality customer service and products for more than 30 years.