Digital Marketing Specialist (B2B / Industrial)

Mafna Air Technologies Inc. is a Canadian company and one of the leaders in providing custom Air Handling Solutions and HVAC Equipment to a vast client base across the US, Canada, and overseas. Over the past 20 years, Mafna has delivered innovative solutions to numerous industries and Government Agencies, including Fortune 500 companies.

Join the dynamic team of one of the leading Custom-Built Central Air Conditioning and Refrigeration Equipment Manufacturers in Cambridge, Ontario.

Position: Digital Marketing Specialist (B2B / Industrial).

Job Type: Full-Time, Permanent.

Location: Cambridge, Ontario.

Role Overview:

As part of our growing team, we are seeking a Digital Marketing Specialist with a strong focus on content creation, email marketing campaigns, and LinkedIn outreach. The ideal candidate will have experience marketing technical or industrial products and a solid understanding of the Canadian market.

Key Responsibilities:

• Develop and execute digital marketing strategies to promote Mafna’s custom HVAC solutions.
• Create high-quality digital content including website copy, blogs, case studies, and marketing materials tailored to B2B audiences.
• Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Execute and optimize LinkedIn outreach campaigns for lead generation, brand awareness, and client engagement.
• Collaborate with sales and engineering teams to translate technical concepts into compelling marketing content.
• Monitor and analyze campaign performance using analytics tools; provide insights and recommendations.
• Maintain and update website content to ensure relevance, SEO optimization, and alignment with company offerings.
• Support branding initiatives and ensure consistency across all digital channels.

Qualifications:

• 2-3 years of experience in digital marketing, preferably in B2B, manufacturing, or industrial sectors.
• Strong content creation and copywriting skills with the ability to understand and simplify technical products.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, or similar).
• Proven experience with LinkedIn marketing, outreach campaigns, and lead generation strategies.
• Basic understanding of SEO, Google Analytics, and digital marketing metrics.
• Familiarity with the Canadian market and B2B customer behavior.
• Excellent communication skills in English (written and verbal).
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

• Experience in HVAC, engineering, or industrial manufacturing environment is an asset.
• Knowledge of CRM tools and marketing automation systems.
• Graphic design or basic visual content creation skills (Canva, Adobe, etc.) is a plus.

Additional Requirements:

• Strong organizational and time management skills.
• Creative mindset with attention to detail.
• Ability to collaborate with cross-functional teams.

ONLY those candidates selected for an interview will be contacted.