Brand & Creative Marketing Manager

The
Brand & Creative Marketing Manager
owns how Bici shows up across campaigns, launches, and day-to-day customer touchpoints, with equal strength in brand marketing execution and creative/design direction.This role is responsible for translating product, merchandising, and retail priorities into cohesive campaigns that work across eComm and our stores in Vancouver, Victoria, and Langford — while also ensuring our visual identity, UX/UI consistency, and copy feel premium, modern, and unmistakably Bici.You’ll be a brand guardian and an execution leader: setting direction, building plans, writing and reviewing copy, shaping creative, and coaching a small team to ship high-quality work at retail cadence. In a small business environment, this role balances strategy with hands-on delivery and cross-functional coordination.Key Accountabilities:Brand Marketing & Campaign OwnershipOwn seasonal campaign planning and execution across eComm and retailLead product launches and go-to-market planning (timelines, messaging, channel execution)Partner with eComm, Merchandising, and Retail to align campaigns with business prioritiesCollaborate on email marketing and on-site merchandising plans to support key moments and promotionsDevelop creative briefs and content direction for campaigns, promotions, and launchesQA marketing outputs to ensure accuracy, consistency, and brand alignmentSupport retail marketing needs including signage, promotions, and local initiativesManage timelines and cross-team coordination to ensure on-time deliveryOwn prioritization and workload planning for the brand marketing teamCreative Direction, Design Systems, and UX/UIOwn and evolve Bici’s brand identity across digital and physical touchpoints (look, feel, tone, standards)Homepage modules and feature stacksLanding pages and campaign pagesEmail creative and layout standardsPaid + organic creative guidelines (where applicable)Establish lightweight design systems and templates so the team can move faster without losing qualityPartner with the Head of Digital/dev/eComm ops to improve UX/UI through:Navigation and merchandising clarityPromotional clarity (pricing, urgency, trust signals)Visual consistency (spacing, typography, imagery, layout patterns)Provide creative QA on site builds and marketing assets (mobile-first, detail-oriented)Maintain and evolve Bici’s brand voice across email, site, and marketing assetsWrite copy directly where needed (hero messaging, launch pages, emails, banners, in-store)Review, edit, and approve copy from team members to ensure clarity, accuracy, and tone consistencyCoach, develop, and provide feedback to direct reports, interns, and contractorsSet clear expectations and improve output quality through structured review and simple processesStrategic Outcomes (What ‘Good’ Looks Like):Seasonal campaigns and launches ship smoothly across eComm + retail, with fewer last-minute scramblesBici looks and feels cohesive across touchpoints (site, email, store, campaigns)Brand voice is consistent, sharp, and recognizableCampaigns support online performance and in-store trafficInternal teams have clarity on timelines, messaging, and prioritiesThe brand marketing function runs with ownership, accountability, and momentumSkills and Experience:4-7 years experience in brand, campaign, lifecycle, or creative marketing rolesExperience running campaigns across eCommerce and physical retail (or a strong equivalent)Strong copywriting and editing skills with a clear sense of brand voiceStrong creative direction instincts (layout, hierarchy, visual standards, creative QA)Proven ability to manage timelines, priorities, and cross-functional workExperience managing or mentoring junior team membersComfortable working hands-on in a small team environment (you can direct and do)Familiarity with email marketing, site merchandising, and campaign executionStrong organizational and communication skillsBonus (Nice to Have):Experience in cycling, retail, or premium consumer brandsComfort in tools like Figma, Canva, Adobe CC, or similarExperience working with contractors, freelancers, or agenciesInterest in product storytelling and performance-driven brand marketing (brand → revenue mindset)Position Title:
Brand & Creative Marketing ManagerLocation:
1497 Adanac Street, Vancouver, BCPosition Types:
Permanent Full-Time (37.5 hours/week, some weekend availability)Manages:
1-2 coordinators/specialists, plus interns and contractorsCompensation:
$60-80k, plus bonus programBrand Stewardship
You’ll be responsible for how Bici looks, sounds, and feels across email, site, campaigns, and retail touchpoints. That includes brand voice and copy, plus the visual standards and UX/UI details that keep everything consistent and premium.Campaign Ownership
From seasonal moments to product launches, you’ll lead planning, messaging, and execution across channels—bringing together creative, merchandising, and performance needs. The goal is simple: campaigns that work for both eComm and stores.You’ll guide a small marketing team and work closely with eComm, Merchandising, Retail, and our dev/creative partners. Clear briefs, good communication, and shared timelines keep work moving fast without losing quality.
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