Senior Paid Social Manager

Scribd, Inc. is on a mission to advance human understanding. Our four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people across the globe move beyond access and into insight, application, and expertise.About The Role
We're seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging social platforms. This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies.What You’ll Do
Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaignsDevelop and execute paid social strategies aligned with our growth objectives and brand guidelinesBuild and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigueDesign and execute structured testing plans across bidding models, creative formats, and audience strategies;
produce durable test plans and playbooks the team can reuseCollaborate with Creative to develop high-performing ad content, influencing briefs with performance dataLeverage AI tools to accelerate experimentation and creative iteration. Ex: concept generation, dynamic creative optimization (DCO), and performance prediction to expand test velocityLead learning reviews and document test results so insights are actionable and built into future planning cyclesPartner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pagesAnalyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomesPartner with data science to develop attribution models, incrementality tests, and LTV signaling pipelinesOwn regular analytics and reporting;
effectively communicateperformance, wins, and challenges to stakeholdersWho You Are
6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C productsProven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CACDeep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audienceStrong understanding of conversion optimization, audience targeting, and creative testing methodologiesExperience with attribution models and incrementality testing;
able to pressure-test data and validate what actually drove performance before scalingIn-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goalsComfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what's possibleExcellent analytical skills with proficiency in data visualization toolsTrack record of cross-functional collaboration and stakeholder managementPreferred Qualifications
Experience marketing subscription products or digital content servicesGoogle Tag Manager experienceFamiliarity with mobile app marketing and app store optimizationFamiliarity and eagerness to work with AI toolsSalary Range
In California: $107,500 to $165,000. Outside California in the US: $89,000 to $156,000. In Canada: $113,000 CAD to $144,000 CAD.Benefits At Scribd, Inc.
Scribd Flex (flexible work model)Comprehensive health, dental, and vision coverageMental health support and disability coverageGenerous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticalsPaid parental leave and family support benefitsRetirement matching and employee equityLearning and development programs and professional growth opportunitiesWellness and home office stipendsComplimentary access to the Scribd, Inc. suite of productsEnterprise access to leading AI toolsEqual Employment Opportunity
Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas.
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