General Counsel @ O2E Brands
Counselwell Inc.
O2E Brands
Toronto, ON (On-Site)
This role goes beyond traditional legal oversight. It is about architecting the legal, risk, and data foundations required to support a more complex, technology-enabled, and partnership-driven business. As O2E grows through new products, M&A, evolving franchise and joint partnership models, and deeper ownership of customer relationships and data, the General Counsel will act as a strategic partner, helping leaders navigate ambiguity and make high-quality decisions at speed.
At the same time, this is an opportunity to redefine how legal work gets done. The General Counsel will lead the evolution of an AI and technology-enabled legal function — leveraging modern tools to increase clarity, effectiveness and pace while ensuring strong governance and responsible use.
This is a role for someone who is energized by change, comfortable operating in a dynamic environment and motivated by the opportunity to help build something enduring.
What This Role Owns
Enterprise Legal Strategy & Risk Architecture
Define and evolve the company's legal and risk strategy aligned to growth ambitions
Build scalable frameworks for risk identification, assessment, and mitigation
Enable leaders to make informed decisions with clear, practical legal guidance
Commercial & Product Legal Enablement
Partner with Product, Technology, and Commercial teams to embed legal thinking into product and customer experience design
Support expansion into new services, revenue streams, and markets
Ensure contracts, partnerships, and commercial models are structured for speed and scalability
Data, Privacy & Payments
Own legal frameworks related to customer data, privacy, and data governance
Lead legal oversight of payments, financial flows, and third-party partnerships (e.g., Stripe)
Ensure compliance with evolving data protection and consumer regulations
M&A, Partnerships & Corporate Development
Support legal strategy and execution for mergers, acquisitions, and joint ventures
Structure and support strategic partnerships and investments
Provide guidance on deal risk, integration, and governance
Evolve legal frameworks to support both a traditional franchise model and a joint venture partnership
Balance brand protection, operator autonomy, and commercial flexibility
Support franchise partners while enabling business transformation
Litigation, Compliance & Governance
Oversee litigation strategy, dispute resolution, and regulatory compliance
Maintain strong, practical corporate governance practices
Manage external counsel effectively and ensure high-quality, cost-efficient outcomes
Legal Function Leadership
Build and lead a modern, business-aligned legal function
Shift focus from reactive support to proactive partnership
Establish clear priorities, operating rhythms, and performance expectations
Legal Operations, Technology & AI Enablement
Design and implement an AI-enabled legal operating model to improve speed, accuracy, and scalability
Leverage AI tools for contract review, drafting, research, and knowledge management
Identify opportunities to automate repeatable legal workflows and reduce manual effort
Partner with Technology teams to ensure legal is aligned with broader AI and data strategy
Establish governance around the responsible and secure use of AI in legal workflows
What Success Looks Like
Legal is seen as a strategic partner and enabler
The business moves faster with clear, confident decision-making
Risk is understood, visible, and actively managed
Data, privacy, and payments are secure, scalable, and compliant
M&A and partnerships are executed with speed and discipline
Franchise and partnership models evolve without legal friction
The legal team leverages AI and technology to scale output without scaling headcount
Contracts, reviews, and approvals move at the speed of the business
What You Bring
Senior legal leadership experience in high-growth, multi-entity or multi-brand environments
Deep experience in commercial law, M&A, litigation, risk mitigation and corporate structuring
Strong understanding of data privacy, payments, and regulatory environments
Experience supporting technology-enabled or platform-based businesses
Exposure to franchise or distributed operating models is an asset
Tech-enabled legal leadership and support
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