Senior Google Ads Growth Strategist

Own Google Ads growth remotely at Sweat Pants Agency through attribution, Shopping, and PMax expertise. Take client calls during US Eastern business hours worldwide.As a Senior Google Ads Growth Strategist, you will own DTC and eCommerce accounts end to end. You will manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM. The work centers on distinguishing created demand from harvested demand while optimizing to NC-CPA and NC-ROAS. You will also build landing pages with Claude or equivalent tools.Key Responsibilities:
Own Google accounts, strategy, buying, and client communicationAudit campaigns, feeds, landing pages, audiences, and trackingSeparate brand and non-brand performance for growth decisionsTest incrementality through geo holdouts and attribution analysisBuild landing pages, scripts, and reporting systemsRequirements:
Hands-on DTC and eCommerce Google Ads experience with meaningful spendDemonstrated CPA, ROAS, revenue, and optimization resultsFluency across Search, Shopping, PMax, Demand Gen, and YouTubeWorking knowledge of Merchant Center, GA4, and GTMNative or near-native English communication and US Eastern availabilityBring skeptical measurement, full-funnel ownership, and Google Ads expertise to Sweat Pants Agency’s remote growth team.
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