Campaign Analytics Manager Sql Pega Cdh

Campaign analytics leadership meets SQL and Pega CDH in Downtown Toronto, with a hybrid schedule requiring three to four office days weekly.This 12-month Manager role covers acquisition, engagement, cross-sell, retention, and win-back campaigns. You will shape analytical roadmaps, audiences, testing, measurement, and optimization. The work connects marketing priorities with actionable recommendations across customer segments, products, channels, and journeys.Key Responsibilities:
Lead campaign analytics from opportunity sizing through post-campaign evaluationDevelop segmentation, propensity, response, uplift, and customer-value strategiesBuild business cases and forecast financial outcomes for campaign decisionsDesign measurement frameworks and apply control groups and A/B testsDeliver dashboards, scorecards, deep dives, and executive-ready recommendationsRequirements:
Bring 5+ years of progressive analytics experienceHave 3+ years of strong SQL and data-analysis experienceUnderstand experimentation, incrementality, targeting, personalization, forecasting, and ROI analysisUse Python, R, SAS, Power BI, Tableau, or comparable toolsHold a quantitative bachelor's degree or related qualificationApply campaign measurement, SQL, experimentation, and customer analytics expertise to optimize decisions in a hybrid Toronto assignment.
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