Content Strategist

Company description We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place. Overview Content is the connective tissue between brand, culture, and commerce, and the bar has never been higher. Audiences are more discerning, feeds are more crowded, and the difference between content that people scroll past and content that stops the thumb comes down to strategy. This role isn’t for everyone. It’s for someone who obsesses over story, structure, and signal, and who believes great content is built with intention, insight and evidence. As a Content Strategist, you’ll sit among a team of passionate, and bold thinkers who are obsessed with culture - conversations, trends, emerging behaviours with a deep understanding of what people care about and the craft that helps us meaningfully connect. You will help us redefine what best-in-class content really means, across social, editorial, brand, and everything in between. Responsibilities Lead end-to-end content strategy for brand, social, and editorial programs in the financial space. Partner with creative, social, and production teams to shape briefs, guide concepting, and ensure all work ladders back to strategy. Lives and breathes culture: constantly decoding trends, aware of the latest formats and on top of behaviour shifts to build actionable POVs that keeps the brands you touch culturally relevant and the clients ahead of the feed. Own the full lifecycle of multi-channel content creation, publishing and measurement that can scale across markets. Develop content ecosystems and editorial frameworks that give brands a distinct point of view, social identity and vibe. Define and translate brand voice, tone, and narrative architecture into channel-native content that feels made for the platform, not adapted to it. Instruct research, data, and social listening teams to uncover cultural signals and audience insights—and turn them into content opportunities Qualifications 5+ years of content or editorial strategy experience across a holistic portfolio (social, brand, editorial, web, email, influencer, branded content, etc.). Deep fluency in social and content platforms, including Meta, TikTok, YouTube, LinkedIn, and Pinterest with strong expertise in how content behaves natively on each. Deep experience of content performance and social listening tools (e.g., Google Analytics, Sprinklr, Brandwatch, Meltwater, Talkwalker—Dash Hudson or similar considered an asset) Ability to build content pillars, editorial calendars, narrative frameworks, and testing plans that connect brand storytelling to measurable outcomes. Comfortable in a client-facing role, presenting to and collaborating with senior clients and agency leadership. You are an ideal candidate if you: Are a natural storyteller with