Head Of Ppc And Seo Marketing

Lead PPC and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa, with responsibility for department performance.As Head of Performance Marketing, you manage the PPC strategist and SEO strategist. You set channel strategy, guide budget allocation, and own client results across multifamily, B2B, and technical verticals. This is a management seat, not a campaign-building position.Key Responsibilities:
Lead PPC and SEO strategists across their development and reviewsSet quality standards for audits, reporting, and delivered workOwn honest reporting, attribution, and GA4 accuracyDiagnose at-risk accounts and direct recovery effortsSet channel strategy and budget allocation as accounts scaleRequirements:
Seven or more years across paid media and SEOManagement experience with specialist reviews and developmentDepth in Google Ads, GA4, and Search ConsoleWorking knowledge of Meta and Microsoft AdsAgency experience managing many accounts concurrentlyOwn department delivery, client escalations, and channel direction while leading PPC and SEO specialists at Blacksmith Agency.
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