Marketing And Business Development Manager For Mile Zero Tours

Do you have a marketing background and enjoy developing strategies, identifying new opportunities, and seeing your ideas come to life? Are you someone who thrives in a smaller business environment where you can take ownership, think creatively and make a meaningful impact on growth?If so,
Mile Zero Tours
is looking for a
Marketing and Business Development Manager
to join their growing team in Victoria, BC. This opportunity is ideal for a professional with an entrepreneurial mindset who enjoys both the strategic and hands-on aspects of marketing. You’ll have the freedom to bring forward new ideas, take ownership of initiatives and play a key role in shaping the company’s continued success.About Mile Zero Tours
Founded in 2014, Mile Zero Tours is a proudly British Columbia-owned and operated tour company based in Victoria, BC. Specializing in professionally guided, premium travel experiences, the company offers thoughtfully planned tours throughout British Columbia, Canada and internationally. Travel packages typically range from 4 to 16 days and are primarily designed for travellers aged 60 and over.Built largely through word-of-mouth referrals and a reputation for personalized service, the company has experienced steady growth and now serves travellers throughout Vancouver Island and the Lower Mainland.Why Join Mile Zero Tours?
Growth Opportunity:
Join an established and growing business where you can play a meaningful role in expanding brand awareness, reaching new audiences, and driving future growth.Autonomy & Ownership:
Enjoy the freedom to develop ideas, influence marketing direction and take responsibility for bringing strategies to life.Meaningful Impact:
Work directly with the General Manager in a smaller, collaborative environment where your contributions are visible and your ideas can make a difference.What They Offer
Compensation:
$65,000-$70,000 starting range, depending on experience plus a structured salary progression that includes increases every six months over approximately the first two years.Strong profit-sharing programExtended health and dental benefits with 100% of premiums coveredThree weeks of vacationMonday to Friday schedule, generally 10:00 a.M. to 5:00 p.M. The position is primarily in-office, requires occasional travel and may occasionally require work outside of standard hours.Some flexibility around working hoursWhat You’ll Do
Marketing Strategy:
Work closely with the General Manager to develop and execute a comprehensive marketing plan aligned with the company’s growth objectives.Campaign Management:
Plan, implement and oversee marketing initiatives across traditional and digital channels, including advertising, media placements and promotional campaigns.Branding & Creative Development:
Create and coordinate brochures, advertisements, promotional materials and written content that effectively communicate the Mile Zero Tours brand.Digital Marketing:
Manage the company website, social media presence and digital advertising campaigns, ensuring content remains engaging, relevant and consistent.Performance & Analysis:
Monitor marketing performance, evaluate campaign effectiveness, research market trends and identify opportunities to improve results.Business Development:
Build and maintain relationships with travel agents, travel organizers, and other potential partners to generate awareness and new business opportunities.Budget Management:
Oversee marketing expenditures and allocate resources effectively to support business objectives.Team Collaboration:
Contribute to day-to-day business operations when needed, including occasional customer service, reservations and administrative support.What You Bring
Previous marketing experience, ideally within the travel, tourism, or hospitality industryDemonstrated experience developing and executing marketing strategies and campaignsStrong understanding of both traditional and digital marketing channelsExperience managing websites, social media platforms and digital advertising initiativesCreative ability with an interest in developing marketing materials, content and promotional campaignsExperience with Google Ads, Google Analytics and other digital marketing tools considered an assetProficiency in Google apps (Docs, Sheets, Gmail, etc.)Excellent written and verbal communication, presentation and relationship-building skillsStrong organizational, analytical and problem-solving abilitiesAbility to manage multiple priorities and work independently with minimal supervisionA proactive, entrepreneurial mindset with the confidence to identify opportunities and take initiativeExperience working with or marketing to a senior demographic considered an asset
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