Senior Director Customer Data Martech Strategy

Own customer data and MarTech strategy for Pet Valu, leading enterprise platforms from its hybrid Markham, Ontario location.The Senior Director, Customer Intelligence, Data & AI serves as business product owner for key loyalty and MarTech platforms. This leader aligns CRM, customer data platforms, loyalty technology, automation, and engagement capabilities with business objectives. Responsibilities span platform roadmaps, governance, vendors, delivery, and executive decision support.Key Responsibilities:
Set the long-term loyalty and MarTech ecosystem strategyOwn CRM, CDP, loyalty platform, and automation roadmapsDefine product requirements and prioritize platform enhancementsPartner with IT, Product, vendors, and business stakeholdersManage contracts, performance, service levels, and investment outcomesRequirements:
Bachelor's degree in engineering, business, computer science, or related discipline10+ years across data, BI, CRM analytics, loyalty, or customer insights7+ years leading analytics, data science, BI, or intelligence organizationsLarge-scale transformation experience with platforms, cloud, CDP, CRM, or personalizationExpert knowledge of integrations, engineering, governance, APIs, and architectureGuide Pet Valu’s customer technology investments through MarTech product ownership, data governance, platform strategy, and business leadership.
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